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I've been thinking for a while now whether prepaid is still better than postpaid. For a long time I was very convinced that prepaid wireless was really
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TracFone already sells the very successful Straight Talk in Walmart, as well as Net10, and Total Wireless (as well as TracFone), so this acquisition makes a lot of sense for them.
Though I'm surprised that T-Mobile would let go of that business. It likely wants to focus resources on the T-Mobile brand, however, the market has shown that multiple brands can prosper, and a Walmart brand is surely valuable.
Anyway, it will be interesting to see how this brand evolves, or if TracFone will ultimately fold it into one of its existing brands. That said, this decision will likely be driven by the most powerful retailer on the planet, Walmart.
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