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Sprint is targeting Verizon and T-Mobile's latest move to offer unlimited high speed data plans. Sprint states that it is in a better position to sustain unlimited plans due to its greater spectrum holdings than its competitors.
The reality is that Sprint has struggled with profitability for the better part of two decades, so this move seems risky.
Notwithstanding, these moves by postpaid carriers to unlimited data plans will put pressure on the growth that prepaid has been enjoying. I say that, because a great benefit of prepaid has been getting the same or better service for nearly half the price as postpaid. However, with these new plans, that advantage is deteriorating. This, coupled with the fact that postpaid plans have largely moved to device financing models, and have foregone contracts.
It will be really interesting to see how this all plays out!
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I've been predicting for years that Verizon would fall as the top provider. This article highlights that this is now a reality. It's business is losing customers, and it's reign as #1 is coming to an end! For the longest time it truly had the best network in the country, however, that is no longer the case. Note that they will never again have such an advantage as technology has really become a commodity.
No doubt we'll continue to see movements in its prepaid offering as it attempts to stop the bleeding.
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