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up for AT&T's $45 prepaid plan, and you'll get a discounted
6s or 6s Plus for $300 and $400, respectively, including the first
month of free service. The reality is that the newest
have become tremendously expensive with customers questioning whether
there's even a value in upgrading. Thus, looking to older
is becoming not only more popular, but overall a financially prudent
strategy. Even myself, who always likes to have the latest
greatest gadget, I don't feel that it's worthwhile paying $800+ for a
phone. I'm perfectly happy with one, or even two generations
fact that customers aren't changing providers as regularly makes a lot
of sense. There's simply very minimal benefit to doing so.
Sometimes there's a short-term financial incentive, however,
customers are getting wiser, and seeing past the long term headache
that simply isn't worth the short-term financial gain. In
addition, as carriers phase out subsidized phones, there's no longer an
opportunity to change providers in order to get a $200-$300 phone
upgrade. Without that option, and with a lot of people stuck
paying monthly installments for financing or leasing programs, changing
providers is simply a massive pain.
Moreover, carriers are
starting to become anxious about a race to the bottom in terms of
profitability, so we've seen a leveling off of plan pricing and
features. In other words, carriers are struggling to
differentiate themselves, and still challenged with overall customer
service. Thus, if you haven't made a change in awhile and
though you're missing out on something, the reality is that you're
Boost executive's comment about the company having strong roots
supporting mixed martial arts was hilarious; what roots?!
and motocross were the heart of Boost's roots, followed by hip hop.
The reality is that their positioning is just marketing
Boost is trying hard to differentiate itself in the wild wild
west of the wireless world, and it's certainly paying Bellator for this
partnership. Anyway, kudos to Boost for attempting to be
creative, but I don't buy this "strategic partnership" positioning.
It's opportunistic; it's as simple as that.
low cost Android option! For $30 you get a 5" display, 5MP
2MP rear and front cameras, respectively, a quad-core processor, 2GB of
RAM, and 16GB of internal storage. Very respectable for a
smartphone that's virtually free! Cricket also has a new deal
switchers, which gets you two free smartphones (this Alcatel Verso or
the LG Fortune), and $80/month for two lines. You get
talk, text, and data, however, data speeds max out at 3Mbps, and video
at 480p. In my opinion, those limits are more than adequate
the streaming and quality that the average person really needs.
me capping the balance is likely to help the carrier avoid holding so
much unclaimed (i.e. unrecognizable) revenue on its books. In
addition, customers with higher balances are likely infrequent users,
which are ultimately less profitable. Also, if customers fail
topup by their expiration date, they would lose their entire balance,
which would result in irate customers. Thus, limiting that
is surely to everyone's benefit. Rogers requires prepaid
topup at least $100 per year, which explains how such high balances
would have come into play. For a prepaid program, requiring
worth of payments each year is simple gouging; shame on you Rogers.
They really need to lower that requirement to avoid high
accruals, particularly if given this new upper balance limit.
SIM is a sub-brand of Ultra Mobile, which is an MVNO of T-Mobile.
While Ultra focuses on international calling, Mint provides
superb value by being an online only play, and selling service in one
year allotments to bring pricing down. I thought this was a
interview with Mint's SVP of Marketing & Creative for an honest
look into the company's strategy and goals.
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