Prepaid Wireless News!
Are you trying to keep up with prepaid wireless news? Prepaid
a continually growing
and truly exciting industry. At Prepaid-Wireless-Guide.com I
provide you with in-depth information that isn't readily available
anywhere else. All content is original, and created from
first-hand experience working in the prepaid wireless industry for over
This section provides you with a
quick glance at what's in
the news so
that you can easily keep informed. I believe in brief,
to-the-point commentary so that you can move onto other tasks in your
day. Each snippet includes a link to the original story
you be interested in more details.
three years following its launch of Project Fi, Google has now changed
the name to Google Fi, and users can now bring their own phone.
Note that using one of Google's phones allows you to
connect to T-Mobile, Sprint, and U.S. Cellular depending on what gets
you the best coverage. When you bring your own phone, you
get this switching technology. It's interesting to note that
the pending Sprint, T-Mobile merger, this switching value proposition
will essentially be moot. That said, Google's plans are
and easy to understand. Though with competition being what it
its plans aren't as compelling as they used to be.
I don't see why Google is still playing in this market. While
offering is respectable, I don't see how it's driving any real revenue.
Perhaps they see value in the customer usage data, or other
advertising play. It will be interesting to see how long they
continue supporting this product before terminating it. I
visualize it as a long term play for Google, but you never know!
$50 for two lines of unlimited talk, text, and data, this is a pretty
good deal. However, note that it's "basic" data only, which
equates to 2G speeds. In a world of 4G, with 5G on the
2G is pretty bad; it really should at least be 3G. That's how
company ensures profitability I suppose. While they are
3GB of additional data for the first six months, I tend to look at long
term value, and not short term promotions, but that incentive is there
nonetheless. Also, although existing customers are eligible
this new plan, new customers are eligible to receive a free Samsung
Galaxy J3 or Motorola Moto E4 smartphone; both of which are very
two major carriers resulting in a lowering of competition and a
subsequent increase in price seems obvious. That said, it's
important reality that needs to be considered. The carriers
of prices decreasing, however, that's clearly smoke and mirrors in an
attempt to gain approval. The long term impact will be higher
prices in a country that already pays among the highest data rates in
carriers can learn from this creative tactic. Customers on
10GB plan get 100GB of overage that they can dip into whenever their
plan allowance is depleted. Depending on your usage, this
last a month or years. This peace of mind could drive people
subscribe to the higher priced plan, and certainly differentiates them
from other carriers with similarly priced plans. Ultimately,
like to see carriers trying to be creative, rather than simply
competing on the lowest common denominator, price!
the year wraps up, this is a fantastic overview of the entire wireless
market. I always appreciate Mike Dano's articles, and the
puts into them. While there has been some shift in market
between the major carriers, and some improvement in overall revenue,
what's really telling is how flat the market has been.
is a huge problem, and as postpaid has reinvented itself, and is
becoming less differentiated from prepaid, competition is fierce,
resulting in shrinking profits, and overall customer confusion.
Hopefully we can see some more creativity from carriers in
coming year, otherwise we'll see a lot more charts showing declines!
an example of the lack of creativity I was noting earlier as the major
carriers slash pricing on their unlimited plans. When
plans, though, don't forget that they usually come with caveats like no
HD video streaming, throttled speeds after a defined amount of data
usage, and hotspot may or may not be included, or have it's own
throttling restrictions. That said, these price wars are
generally good for customers, though tend not to last indefinitely.
I recall when Boost Mobile launched its original Unlimited by
Boost plan for $50/month. You still had to pay taxes and fees
top of that, however, at the time it was absolutely revolutionary
pricing, with the major postpaid carrier unlimited plans running well
north of $100/month. Now this price point is pretty common,
you can find plans from a myriad of both large carriers and
sitting at less than that.
To get the news delivered directly to your inbox, and to keep up with
what's new at Prepaid-Wireless-Guide.com, please
subscribe to my monthly newsletter, Prepaid
Wireless Tracker. Or view back issues at Prepaid
Wireless Tracker Back Issues.
Prepaid Wireless News