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RCR Wireless News
will change to Metro by T-Mobile. It makes sense to work in
T-Mobile brand, as that's where the true brand recognition and value
lie. I expect that eventually it will completely do away with
Metro brand in favor of prepaid simply being a plan option in the
T-Mobile lineup. They could call it the "Freedom" plan; free
contract that is! In fact, if the merger with Sprint goes
expect that the Boost Mobile and Virgin Mobile brands will ultimately
be ejected. No one cares about those brands. In
fact, they likely
still carry the negative stigma of legacy prepaid being only for the
credit challenged, or drug dealers looking for burner phones.
of maintaining these useless brands is simply too costly.
CEO, Legere, has stated that it will keep the brands as they target
different demographics; however, I call BS on that. He needs
that to avoid additional scrutiny over the pending merger, however, in
the long run, it makes no sense to keep the brands.
T-Mobile is including Amazon Prime and Google Drive in its higher level
plans. I think this is a great idea as it adds additional
without competing on price alone.
stated that it plans to enter the home Internet market with a wireless
offering. I love that T-Mobile is seeking to disrupt a new
Now that wireless Internet speeds are much closer to that of
broadband, it definitely seems like the time is ripe to enter this
market to grow its business. I'm looking forward to seeing
is a fantastic idea! Red Pocket will allow customers on eBay
purchase a plan at the same time that they purchase their phone.
Red Pocket supports all carrier networks with its plans, it's a pretty
compelling first foray into this type of offering for eBay.
of those "why didn't someone do this already" type of offers.
is not only opening traditional brick and mortar stores, but also
pop-up style stores in condos, as well as mobile stores.
While we all
love to shop online, and that channel continues to grow, there's still
something powerful about being in front of people where they live,
work, and play. Even Amazon, the retail store killer entered
and mortar space. It really is a fascinating dynamic between
stores and online sales, and the largest players are seeking out growth
in both arenas.
One World Identity
is definitely a hot topic these days. This new security
one's mobile device as the centerpiece of authenticating the user.
ties the phone's SIM card and account details in lieu of independent
logins and passwords. It sounds promising, however, issues of
your phone, or having it stolen or damaged would need to be elegantly
addressed. Personally, I hate locking my device, and rely on
specific applications instead. Unfortunately certain apps
to be locked in order to use fingerprint recognition features, so I
make heavy use of automatic trusted location unlocking. I'll definitely
be keeping my eye out on how this new security approach works and
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Prepaid Wireless News