Prepaid Wireless News!
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quick glance at what's in
the news so
that you can easily keep informed. I believe in brief,
to-the-point commentary so that you can move onto other tasks in your
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you be interested in more details.
SIM is an MVNO of T-Mobile, and a sub-brand Ultra Mobile.
has been around awhile now with pretty good success, so it's unlikely
to disappear anytime soon. As a massively struggling
Best Buy is trying to better compete by offering exclusive products.
Both Target and Walmart have had great success in wireless
this strategy. It appears as though they're easing into it
an online only program with Mint SIM. Perhaps if it's
successful it will be expanded to their brick and mortar stores.
opinion, they won't see much traction online. One thing that
retail still has going for it is discovery of new products and brands.
There's nothing more powerful than walking into the wireless
section to see a new, very competitively priced wireless provider.
That type of appeal with the in-person experience is very
powerful and valuable. It will be interesting to see how this
Wireless is a Lifeline provider that has been offering free cell phone
service to eligible applicants. Now they have launched paid
that are targeted at low income individuals who either don't qualify
the free service, or are in need of more features. They have
three unlimited voice and text plans, with the $20, $30, and $50 plans
including 0.5GB, 1GB, and Unlimited GBs of high speed data,
respectively. When high speed data allowances are used up,
there's still unlimited low speed data.
In addition, if you do
qualify for Lifeline, but prefer one of these plans, you can apply for
the Lifeline $10/month discount. Lifeline providers have
had the choice of offering free service, or the $10 monthly subsidy.
Historically, most providers have taken the free service
approach, which certainly has a powerful marketing message.
Legacy Cricket, prior to its acquisition by AT&T,
was the only provider I knew of that offered the Lifeline program as
strictly a $10/month credit. That said, that program has long
since been discontinued. It's also interesting to note that
enTouch is a sub-brand of MVNO Ready Wireless.
the saturation of the entire wireless market, now it's all about
stealing customers, and keeping them for as long as possible,
particularly where there are no contracts. In this vein,
Ultra Mobile is certainly not innovating by lowering prices, it is
trying to keep customers longer. They now have $19, $29, and
plans, all of which include unlimited calling to 60+ international
It's also offering customers the ability to
purchase 3 months of of the $19 service in advance to gain access to
unlimited data (3G only though), and an additional 4th month free on
the $49 plan. This will help attract new customers, and
migrate them upwards to their top plan. It's highly likely
after the first 4 months a good proportion of customers will stay on
that plan, or take time to migrate back down to the $19 or $29 plans,
all of which translates into higher revenue for the carrier.
6" smartphone/phablet packs a lot of value in for $129 off contract.
It has a massive battery, 1.4GHz octa-core processor, 2GB of
32GB of internal storage, expandable microSD card slot, 16MP and 2MP
dual rear cameras, 8MP front camera, and a fingerprint sensor.
It's currently available at MetroPCS. It's
these that continue to challenge the value of $600+ flagship phones.
While those flagships are certainly better overall, are they
5.5" smartphone is quite feature rich with a quad-core 1.4GHz
2GB of RAM, 32GB of internal storage, expandable microSD card slot,
13MP rear camera, and 5MP front camera. It's currently
at Republic Wireless. Definitely another great option for
looking for great features at a fantastic price.
we have competition on a different plane; that is family plans!
MetroPCS now offers one line for $50, and up to 4 more lines
$25 each, resulting in its 2-line unlimited plan at $75 slightly
price bar across the industry. Note that only SD video
is supported. While competitors do come out at
approximately $5 more for two
lines, they do include other features. For example, Boost
includes unlimited talk and text to Mexico, as well as 8GB of data
roaming. As per usual, the greater the competitive forces,
greater value for customers! As always, please keep in mind
long term total cost of ownership, and don't be swayed by any short
offers or promotions!
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