Sprint Prepaid Phones
Getting Sprint Prepaid
With An MVNO
What's Wrong With Sprint's Prepaid Strategy!?
Sprint partners with literally
dozens of MVNOs,
which are basically third party
companies/brands that buy wholesale minutes from Sprint. Check
out the MVNO
section for more details on this topic. Virgin
Mobile is a good example of a classic MVNO on the Sprint network.
At least this was the case prior to Sprint purchasing Virgin.
The point being that if you want to be on Sprint's
network, in addition to considering Boost and Virgin, you can
out one of their prepaid MVNOs. You will, however, want to
keep in mind
- The plans won't
look anything like Sprint postpaid plans, or even Virgin or Boost plans.
- Phone options can be quite different, however, you can also
have the opportunity to purchase a "previously enjoyed" phone, and many
support BYOD (Bring Your Own Device).
service is completely different (that could be a good or bad thing
depending on the MVNO).
- Data speeds, and overall data access priority can be
different from what Sprint offers via its own brands.
If you're simply looking for a good, reliable voice, text
service, and data service on the Sprint network, you have plenty of
options from which to
choose, and some MVNOs may even allow you to use your old postpaid
Sprint phone if you're not on contract.
Is the Strategy for
Prepaid Phones a Good One?
In my opinion, absolutely
strategic approach to prepaid is pretty weak in my opinion.
maybe that sounds a little harsh, so let me explain what I mean before
think I'm completely nuts! And remember that this is only my
opinion, and I welcome your comments on the topic. Also, lets
first state what their strategic approach actually is so that we're all
on the same page. I'll make a statement that I believe to be
case from I've seen in the marketplace, interviews, and articles
written about the topic surrounding their positioning:
prepaid brands are Boost Mobile and Virgin Mobile." Simple
enough, but it speaks
The evolution of how the Boost
brand came to be
incorporated into the Sprint Nextel organization made a lot of sense.
It was logical and rational, and flowed just fine.
let's consider the following when evaluating whether this makes sense
- Did Boost sell well
when it was a joint
venture with Nextel because of the Boost brand, or due to a pent up
demand for a prepaid Nextel product? In my opinion people
prepaid Nextel, and that they would have sold just as many phones in a
white box labeled "Prepaid Nextel' if not more. What do you
the evolution of the
Boost brand over the years to expand its demographic
sports and hip hop to more mainstream America, do people buy Boost
today because of the brand? In my opinion people buy it
because of the value of the plans and could care less
about the brand. In fact, I would argue that the brand could
seen as a negative point of their service as they try to appear cool,
when people are really just looking for a good, reliable, well priced
prepaid cellular product. What are your thoughts?
people happily buy a Sprint prepaid offering? - I say yes,
absolutely. In fact, if customers could migrate between any
Sprint plan (prepaid or postpaid) as their needs evolved, that would be
a great selling point. Or use your Sprint phone on prepaid
your contract is over. Sprint actually did launch a Sprint
Prepaid brand, however, it flopped. They didn't implement any
interoperability, and phones and plans were completely uncompelling,
even when compared to similarly priced plans it was offering on its
Boost and Virgin brands.
To learn more about Sprint prepaid
phones and their prepaid strategy,
click the following links.
Compare Prepaid Wireless Plans
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