Sprint Prepaid Cell Phones
So What's the Problem?
What Sprint Will Never Be Brave Enough To Do?
why doesn't Sprint offer Sprint prepaid cell phones? That's a
While I don't know for sure, I certainly have some ideas.
Perhaps it has something to do with
to keep prepaid at an arm's length from "the core business," which
believe is more desirable and profitable? Or perhaps it's
the history of the Boost Mobile and Virgin Mobile products and brands,
and making such a dramatic
change would be seen as too risky. After all, why risk losing
customers, slowing growth, or generally losing cash when the postpaid
has been struggling recently? Marketing and branding
always been a tricky beast in any industry, and wireless is definitely
a highly competitive industry. Often times it's
to prove the return on the investment of a brand, however, not spending
in order to prove it one way or the other could end up being too risky
So What Should Sprint Do?
that anyone asked me...BUT....I would recommend that Sprint develop
a fully integrated prepaid experience as described in the Sprint
Prepaid Cell Phone
discussion, and test it
in specific channels and markets. Keep Boost humming along
that time. I then predict that they'll find that the customer
experience with properly branded Sprint prepaid cell phones would be
much better, and operations will be highly
simplified, and lower cost, by dissolving the Boost brand and having
a prepaid/PAYG Sprint offering. Unfortunately, it's highly
unlikely that Sprint could ever get to this point due to its Virgin
Mobile acquisition as well as a company fraught with bureaucracy.
certainly not suggesting
Boost employees should all be laid off. Prepaid is a VERY
animal than postpaid, and because rating has to happen in real time
(instead of monthly billing), it's arguably far more complex from a
platform and customer service perspective. In other words,
Sprint will need the prepaid subject matter experts to run the Sprint
prepaid cell phone business. Not likely much from a handset
(i.e. no need for different colors and logos), but more from a
replenishment/topup perspective, as well as available services (and
corresponding systems and platforms) that
need to be paid for in advance, instead of having the luxury of billing
for them on next month's bill. All that said, recent years
demonstrated that Sprint executives don't understand the value of
people with prepaid wireless knowledge, and they've been laying people
off over the past couple of years. This behavior is truly an
indication of the lack of knowledge of current Sprint management.
a Sprint branded prepaid cellular phone service happen at some
point? I predict 'yes,' however,
can be unpredictable, and such a move would be riddled with politics
and/or operational challenges that could result in delays for many many
years or it never
even happening. Does it make sense? To me,
Would it be the best thing for the Sprint business and for
customers? Yes, I believe it would be! Should you
breath waiting for it; heck no! In the meantime, check out
section to review the available Boost and
Virgin plans, and
for the Sprint MVNOs if you're really wanting Sprint prepaid cellular
Or Jump To:
Compare Prepaid Wireless Plans
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