1. [PWG] What’s Ready Mobile’s mission?
[Haumesser] Ready Mobile PCS wants to take the hassle out of wireless service. Fred Haumesser, Co-Founder and Executive Vice President of Ready Mobile, wants wireless to be easy. “Look, we all know that for many people, standard wireless plans are just too expensive, too complicated and too, well, out of reach,” he says. “Our goal has always been to make wireless easy and affordable.”
2. [PWG] What types customers are you targeting?
[Haumesser] Haumesser, along with partner, co-founder and Ready Mobile CEO Dennis Henderson, built Ready Mobile to serve under banked and under funded customers. That strategy is evident with Ready’s new unlimited calling plan. “The barrier to entry is affordable; the core offer is $39.99, and the handset is actually free after mail-in airtime rebate,” says Haumesser, “and the unlimited calling with text allotment is competitive with almost anything we’re seeing in the market.”
3. [PWG] How does Ready Mobile’s plan compare to others currently on the market?
Haumesser says that Ready Mobile customers have flexibility that is often unavailable with other carriers. “If a customer doesn’t plan to experience heavy usage for a couple weeks they can choose to opt into a Free N/W plan for a period of time to get a longer expiration periods and get more value for their money.”
4. [PWG] How does Trumpet Mobile fit into Ready Mobile’s portfolio?
and flexibility are important to
Ready Mobile customers, and Haumesser is not limiting the approach to
domestic market. The company also carries Trumpet Mobile
designed for heavy international callers. “We acquired
January of this year and we’re in the middle of re-launching
free international connection to land lines in
5. [PWG] What are your thoughts on the prepaid broadband market?
Haumesser explains that process and customer service are fundamental to an effective wireless broadband offering. “As is the case with our handset programs we’ve established proprietary processes that provision and test the equipment before it is packaged,” he said. “We’ve also developed and extensively tested our own connection manager that insures a quality customer experience in both ease of use and performance. Finally, we have dedicated customer service to support the more technical issues that come along with offering such a product.”
6. [PWG] Is there anything else you’d like to call out about Ready Mobile?
and reliability are important parts of the
relationship Ready Mobile shares with its retail partners.
fiscally responsible company,” said Haumesser, “Our
business plan was
to withstand the churn rates associated with the sales channels in
choose to partici
In an industry with its share of failures, Ready Mobile is clearly a success. Haumesser sees the success of the prepaid industry during the current recession continuing long after the economy improves. “We believe it will continue to thrive. The offerings are creating a lot of awareness at the consumer level and people are learning that prepaid isn’t tied to a $.25 per minute rate plan anymore,” he argues. “It sure seems to work everywhere else.”
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