Prepaid Cell Phones Canada - Competition is Brewing!
The prepaid cell phones Canada content on this site has been largely dedicated to U.S. prepaid wireless plan comparison, however, the Canadian prepaid market is heating up, and is worthy of a lot more attention! Let's look at where the prepaid wireless market in Canada has traditionally been, and what's on the horizon that should prove to be exciting for those residing in Canada! Prepaid Cell Phones Canada - The History! While I could throw out a bunch of dates showing you how the Canadian carriers have evolved in their prepaid wireless offerings, I guarantee you that it would put you to sleep! So let's simply sum it up by saying that prepaid has historically been an extremely small part of each of the major carrier's strategy. Each carrier had (or acquired) a distinct prepaid brand:
None of these prepaid businesses really thrived despite undergoing occasional reinvention. And that's not to say that the product and offerings weren't good; they were certainly respectable. The issue has always been that there was a lack of investment and focus on developing prepaid as a viable business in favor of the more desirable postpaid business model. Prior to Rogers purchasing it, Fido was the only notable standalone prepaid offering to speak of. Then Came Virgin Mobile Canada! In 2007 Virgin Mobile expanded into Canada as the only true prepaid only offering, which gave them an advantage in terms of a dedicated focus on prepaid. Virgin Mobile Canada did reasonably well, and even launched postpaid plans in 2008. In May 2009, Bell Mobility acquired the rest of Virgin Mobile Canada for CAN$142 million (the previously owned 50%). Bell continues to operate its legacy Solo brand, and only time will tell whether or not they will continue to maintain both brands, and how they will be positioned. Prepaid Cell Phones Canada - Competition is Brewing! Likely driven by the success of the prepaid wireless market in the U.S., which drove significant results in 2009, the Canadian market is aiming its sights on prepaid! I think this largely has to do with the U.S. shifting from the negative stigma of prepaid wireless, to a focus on the No Contract Cell Phones positioning that people find so appealing. So while the incumbent (i.e. existing) Canadian carriers scramble to get organized around a refreshed prepaid wireless strategy, there are several completely new companies/brands launching in Canada. These companies purchased wireless spectrum in Canada, and plan to shake up the market with some extremely competitive prepaid offerings!
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