Prepaid Cell Phones Canada - Competition Has Grown!
prepaid cell phones Canada section is...you guessed
the Canadian prepaid wireless market. Throughout this
I've discussed just how far behind the rest of the world the U.S. is in
terms of its maturity in the prepaid wireless space. I've
mentioned that North America in general is behind countries like
Europe, where prepaid is simply a way to pay, and doesn't have the
negative connotation that exists in North America.
prepaid cell phone plan content on this site has been
largely dedicated to U.S. prepaid
wireless plan comparison, however, the Canadian prepaid market has been
heating up, and is worthy of a lot more attention! Let's look
where the prepaid cell phones Canada wireless market has
historically been, and
what's been evolving that should prove to be exciting for
residing in Canada!
Prepaid Cell Phones
Canada - The History!
I could throw out a bunch of dates showing you how the Canadian
carriers have evolved in their prepaid wireless plan offerings, I
you that it would put you to sleep! So let's simply sum it up
saying that prepaid has historically been an extremely small part of
each of the major carrier's overall strategy. Each carrier
acquired) a distinct prepaid brand. Next to the logo is the
carrier's general brand name. Next to that is each company's
||Telus Pay & Talk
||Changed from Rogers
Prepaid to Fido following its acquisition of
Microcell, and they started the chatr wireless brand that's currently
in the market
of these prepaid businesses really thrived despite undergoing
occasional reinvention every few years. Aside from chatr
wireless, which is a more recent Rogers startup brand. And
not to say that the
and offerings weren't good; they were certainly respectable.
issue has always been that there was a lack of investment and focus on
developing prepaid as a viable business in favor of the more desirable
postpaid business model. Prior to Rogers purchasing it, Fido
the only notable standalone prepaid offering to speak of. And
should be noted that there are arguments to be made that prepaid can
actually be more profitable than postpaid, but that's a completely
Then Came Virgin Mobile
2007, Virgin Mobile expanded into Canada as the only true prepaid only
offering, which gave them an advantage in terms of a dedicated focus on
prepaid. Virgin Mobile Canada has done reasonably well, and
launched postpaid plans in 2008. Though that could be seen as
disadvantage by taking focus away from the prepaid wireless business.
In May 2009, Bell Mobility
acquired the rest of Virgin Mobile Canada for CAN$142 million (they
previously owned 50%). Bell continues to operate its legacy
brand, despite also having prepaid plans until the Bell brand.
my opinion it really is a mess. Only time will tell whether
not they will continue to
maintain both brands, and how they will be positioned.
Prepaid Cell Phones
Canada - Competition is Brewing!
driven by the success of the prepaid wireless market in the U.S., which
drove significant results in 2009, the Canadian market has been aiming
sights on prepaid! I think this largely has to do with the
shifting from the negative stigma of prepaid wireless, to a focus on
Contract Cell Phones
positioning that people find so appealing.
So while the
(i.e. existing) Canadian carriers scramble to get organized around a
refreshed prepaid wireless strategy, there are several completely new
companies/brands that have launched in Canada in recent years.
wireless spectrum in Canada, and have been trying to shake up the
market with some
extremely competitive prepaid offerings! Here are these newer
prepaid wireless providers: