Terminals were the logical next evolution of the classic physical point
of sale terminals.
Rather than requiring an additional piece
hardware, the same functionality became offerable on an Internet-based
application. In other words, these are special websites with
secure logins that are only available to authorized store clerks.
They offer a richer visual experience, as well as a
enhanced GUI (Graphical User Interface) that isn't possible on classic
credit card type terminals.
Some benefits include:
color graphical user interface (GUI).
navigation for pulling up account information, selecting payment
- Lower clerk learning curve as Web interfaces tend
be a more intuitive and familiar user experience.
and easy to make updates; Web application deployments don't require
terminal level software pulls or pushes as they are updated on the
- Easily supports numerous
wireless providers and programs.
how do Web terminals work?
For Topup Card Activations
- Rich tracking,
reporting, and analytic tools that are usually real time, which is not
typically available with POS terminal programs.
one major downfall of Web applications is that they can't support swipe
activation of physical cards. Card serial numbers can be
manual entered, or scanned using a bar code, however, the classic swipe
sell process is not directly supported. That said, there is
technology that can make the transaction feel more like a
isn't really considered to be a major problem since this type of card
sale has become less and less popular in non-major retailer
stores. Generally speaking, physical replenishment cards are
being phased out of the industry altogether.
For Real Time Sales
process is virtually identical to the POS Terminal
The only real difference relates to the benefits of the Web
described above. The beauty of this approach is that a simple
application can easily support cards and/or PINs, and one or the other,
or both products can be offered at a wireless dealer level with ease.
In other words, the Web Terminals can support whatever is
by the store and agreed to with the prepaid wireless provider.
- This process is also
identical to the POS terminal experience, except, again
as it relates to
the advantages of Web applications.
- The real beauty of
using a Web terminal to process topup sales (i.e. Real
is that different topup amounts can be easily added and removed as
needed. The denominations and values of open range topups can
also be defined based on the user login. It provides
flexibility, and easily configurable inventory availability.
Generally speaking, Web terminals have largely taken over
other terminal type technology in non-major retail stores.
provides far more flexibility, is cheaper and easier to maintain, and
generally a much richer user experience and overall customer
experience. Also, initial deployment is FAR faster, easier,
less costly. Careful consideration does need to be taken to
ensure that user IDs and passwords are secure, and that access is truly
limited only to people WITHIN a given store. For example, an
employee who quits or is fired should not have access to the Web
application outside of the store location. Believe you me,
prepaid wireless providers have run into issues with this seemingly
simple issue over the years. The good news is that with some
thoughtful consideration, all of these types of security concerns can
be easily addressed.