Network Quality May Help You Choose!

• Network quality isn't the same as network technology such as GSM, CDMA, or iDEN.  Rather it loosely refers to how often do you drop calls, and the voice quality of your conversations.  In other words, does the other person's voice sound clear and loud to you, or is it distant and sound hollow and choppy or tinny?  Not all networks are created equal, and this is not technology dependent per se.  Though you could debate about which technology is fundamentally better, all technologies have evolved to the point where the average person probably would never notice when it comes to comparing voice calls.  But you will find, however, that even networks that use the same technology (ex. GSM or CDMA) will be built out differently to give you better or worse reception and/or voice quality.

• Wireless networks are extremely expensive to build (in the billions!), so many companies, especially the smaller ones, will often put up less towers, or manage capacity in such a way that their network costs are lower.  This can be a good thing because it allows them to offer you plans at lower prices.  But if quality is important to you, you may be better off, and much happier in the long run paying more for a higher quality network.

• If you don't use your phone that often, and when you do, you don't have long conversations, then network quality may not be so important to you, and you'll do just fine with any network that offers the phone you want, and a plan with a good price.

• The trick is that this all important feature (to some of you) can be extremely difficult to judge or measure.  Don't get me wrong, there are plenty of studies out there that will tell you which networks are the best, however, these can be hard to read.  And they're often measuring results with small focus groups, or at the engineering level where performance is measured in ideal lab situations.  In my experience, here the the best ways to judge network quality:

• Use the phone yourself in the area(s) that you work and live and see how you like it.  Most wireless providers offer a 30-day money back guarantee, so this is a sure fire way to figure it out.

• Ask your friends and family how they like their wireless provider.  Just be sure to ask them how often they use their phone, how long their calls tend to be, and where they tend to use it (what cities?  indoors or outdoors?).

• While listening to marketing and advertising about network quality can give you ideas, be cautious, because there might be wireless providers who are focusing on other features of their service and not promoting network quality at the time you happen to take notice.  And quite honestly, it is marketing after all, so first-hand experience or referrals are much more powerful and important to making any final conclusions.

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