Prepaid Wireless Tracker -
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from firsthand experience working in the prepaid wireless industry.
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Prepaid Wireless Market Hits a
Yes, prepaid wireless results in Q2 were disappointing across the
board, and even lower
projected, however, to report doom and gloom for the prepaid wireless
is simply irresponsible reporting in my opinion.
The media really has become so sensationalist
that it’s becoming somewhat irritating.
Even more than that, the media can actual drive consumer
confidence, which can lead to changes in buying behaviors, and in
the economy. Anyway,
isn’t going anywhere, and growth will certainly continue for years to
Could Expand Unlimited Prepaid
Wall Street Journal (blog)
Verizon’s success with its trial unlimited Unleashed plan has shown
and it plans on rolling it out to additional markets.
Verizon is claiming that it has been able to
expand it prepaid penetration while avoiding cannibalization of its
customers. While it was late to the game, the Verizon
Unleashed plan is well positioned to compete with the best of
them. It will be interesting to see how widely, and quickly
they're willing to expand the program.
Precedent Headed for Straight Talk Wireless
While it’s not a high end device, it’s a very capable smartphone on the
exclusive-to-Walmart Straight Talk plan.
For $150 for an essentially re-badged Samsung Prevail
(offered by Boost
Mobile), you’re getting some pretty decent specs.
Smartphone vs. Sprint's Photon
There’s no doubt that
prepaid carriers are launching much more capable
smartphones than even earlier this year.
I predict that by the end of 2012 no one will be able to
use the excuse
of prepaid having low end smartphones as a reason to jump ship on
takes on T-Mobile
While I’m not sure how fair of a comparison Virgin vs. T-Mobile is, I
that with T-Mobile struggling in the postpaid world, and its impending
by AT&T, it’s certainly focusing on prepaid a lot these days. Make no mistake, Virgin is
out there fighting
anyone who dares add more focus to prepaid.
The article notes that prepaid is generally for people
with lower income
or credit scores; that’s long been seen as an old way of thinking, and
certainly is not the case. As
smartphones become lower priced and higher quality even on the low end,
becoming even less appealing to sign a contract and usually even pay
on a postpaid plan.
The Door to More Prepaid WiMAX
Sprint will allow its MVNOs to sell 4G services.
They definitively note that its Boost and
Virgin brands won’t be selling 4G.
really is amazing how fearful the Sprint mother ship is when it comes
possibility of its prepaid business cannibalizing its
postpaid business. Ultimately, in order to
compete with prepaid
carriers launching 4G services, Sprint will need to seriously
decision, which I expect will need to happen as soon as the latter half
WIND Mobile Introduces
a Prepaid Option Called “Pay
This is really interesting. While
launched its service in Canada with the basic fundamentals of an
contract wireless carrier, it’s now launching classic pay-as-you-go
service. It just
goes to show that the
legacy pay-per-minute model is still a need in the marketplace. It will be interesting to
see how much of
their business will be split between pay-per-minute and monthly
Unlimited Music Plan With Rhapsody
Given the success of Cricket’s unlimited Muve music, it’s no wonder
is jumping on board as well. However,
truly don’t know whether Metro started working on its service long
Cricket saw any success. These
services ultimately take a long time to put together.
Regardless, it will be interesting to see how
these services pan out in the long run.
It seems like a good deal for
customers, and even artists,
iTunes type of model is so ingrained, I’m not confident that these
services will make any meaningful behavioral changes in the larger
T-Mobile Top Postpaid Satisfiers, Boost Mobile, MetroPCS &
On the prepaid wireless front, Boost Mobile came in first, followed by
MetroPCS, then Virgin Mobile. I'll leave it to you to
conclude whether or not these conclusions make sense...
Can Turn Unlocked iPhone and
Android Devices Into Pre-Paid
H2O has an app that will re-program your iPhone to work on their
network. I’ve never
seen such a simple re-flashing
process. Usually it
involves finding a
dealer that has a custom ROM, and the know-how to properly complete the
process. I’d really
like to see this
application in action! Of
yet would be the availability of an iPhone on major prepaid carriers;
a matter of time!
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