Prepaid Wireless Tracker
- July 2014 Issue #73
wireless is a growing and truly exciting industry. At
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information that isn't readily available anywhere else. The
content is original, and created from firsthand experience working in
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This monthly email provides you
with a quick glance at what's trending in the news so that you
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so that you can move onto other tasks in your day. Each
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T-Mobile Offer No Contract iPhones
Customers can now get the popular iPhone on T-Mobile no
contract plans, including T-Mobile stores, Apple stores, and Costco,
although it's still not available on it's MetroPCS prepaid brand.
I expect it will only be a matter of time for that.
I recall not too many years ago when none of the major
carriers would allow iPhones to be activated on no contract plans.
Now it's really a prerequisite to compete in the wireless
space. Customers even get a $50 benefit when they purchase a
Cricket Wireless Offers Galaxy S5 For $50 Off
IT Business Net
Cricket is now offering the Galaxy S5 smartphone, which is eligible for
its $50 mail-in Visa card promotion. While I hate rebate
programs, I understand why companies like them, as they allow for the
marketing impact of reduced pricing, while resulting in a lower cost
when not all eligible customers take the time to submit the required
rebate forms. For those of you who don't mind a few minutes
of extra paperwork and stamp, this is a pretty good deal, though at
$540 you still may want to consider one of their financing options.
Virgin Mobile payLo Offers Lowest Cost
Feature Phone Plans
Wall Street Journal
Sprint is launching its no contract Virgin Mobile payLo product in
Walmart with a $20 unlimited voice (50 texts) OR unlimited texting (50
min voice) plan; no data is included. This is obviously for
customers who either primarily call or text, and who don't need a
smartphone (it's available only on 2 feature phones). Given
all of the hype around high end smartphones, cheap plans, and data
allowances, there are still customers who primarily just call or text.
For those people, this is a nice offering, and really gets
closer to Walmart's roots of offering the least expensive products.
Will it be a huge revenue driver, or mostly be used as a
tempory, throw-away phone and service, still remains to be seen.
In the meantime, it provides customers with an additional
simple, lost cost offer.
Cricket Offers Nokia Lumia 1320 Phablet
At $230 (after $50 mail in rebate), it's a great offer for a 6" phablet
with decent specs, a large battery, and Windows Phone operating system.
Personally I haven't tried a Windows Phone yet, however, I'm
told it works very smoothly; less complex than Android, while offering
more than iOS for those that enjoy a little more flexibility.
Keep in mind that 6" is big! It won't fit nicely in
your pants pocket while sitting, so this is purely a hold-in-hand,
purse, or bag-sized device. Where it lacks in portability, it
gains in fantastic content consumption (ex. Intenet browsing, movies,
T-Mobile Beefs Up Data
As with many carriers, both prepaid and contract, T-Mobile is beefing
up its plans with either price reductions, or high speed data allowance
increases. They've updated both their no contract GoSmart
brand, as well as the Brightspot Target no contract brand, which is
also on the T-Mobile network. I expect it will take the
better part of the next 12 months before prices and data allowances
stabilize. In the meantime, if you're already a prepaid
customer, keep your eyes open for improvements to your carrier's plans
as not all changes are automatically offered to existing customers,
however, calling in and requesting the change is usually permitted.
AT&T's GoPhone Launches 4G LTE
GoPhone launched no contract plans for tablet users: $15 for
250MB, $30 for 3GB, and $50 for 5GB. You'll need an unlocked
compatible device. While these plans are in the ballpark,
they are certainly nothing super competitive worth getting excited
about. That said, carriers usually launch new data plans
fairly conservatively, and subsequently seek to lower prices as they
get a better feel for customer usage patterns. In addition,
AT&T will always be sensitive to postpaid cannibalization.
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