Prepaid Wireless Tracker
- February 2014 Issue #68
wireless is a growing and truly exciting industry. At
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content is original, and created from firsthand experience working in
the prepaid wireless industry for over a decade.
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Cricket Launches Aggressive Family Plan
January 6th through March 31st, customers can get 3-5 smartphone lines
for $100. It's basically their $50 smartphone plan with each
1GB of full speed data (instead of the typical 2.5GB). This
very aggressive offer that is only available in company owned stores
dealers. It's available to both new and existing customers,
really doesn't require that the lines be actual family members,
nor even live at the same address.
Moreover, unlike its other
promotions, it doesn't require that autopay be added to the account.
Adding autopay (which requires a credit/debit card or
account) gets you another $5 off (i.e. $95 total).
It's interesting to note that
Cricket doesn't have shared family plan capability, so it's really 5
separate lines joined on one account that qualifies. They're
promoting the fact that you don't have to worry about family members
consuming your data, but the reality is that they don't have that
capability. The downside to this approach is that you can't
advantage of others in your group who don't use all of
their data allotment. Regardless, it's still a great deal!
T-Mobile Launches Prepaid Debit Card
Well, well, what do we have here; yet another carrier launching its own
branded prepaid debit card. I'm a big fan of prepaid debit
cards (and actually launched such a program in the past),
particular when there are no monthly fees, as is the case with
T-Mobile's card. However, there is no mention of any other
benefit for using T-Mobile's card vs. any of the other myriad of
prepaid debit cards currently available. No doubt they will
offers to it for T-Mobile wireless customers. The question
becomes whether it's rich enough to attract you.
These cards act
very much like a virtual bank, meaning that the longer you use it, the
more services you have tied to it, like direct deposit, bill pay,
automatic bill pay, etc. So switching to another card becomes
painful over time. The fact is that you're likely not going
remain a T-Mobile customer forever, so personally, I'd prefer to go
with a card that's not tied to my wireless service. In
it's very common for these types of
affinity cards be eliminated over
time as companies realize that they are too expensive to operate,
particularly given the plethora of other options customers have.
There would have to be a truly compelling reason(s) to go
this card in lieu of Green Dot's GoBank (among others), which also has
no monthly fees.
Net10 Attempts To Stay In The Game - Adds New Data Plans
Net10 was definitely in need of revising its plan offers.
said, while these new plans are acceptably competitive, they are in no
compelling. That said, existing customer unwilling to move to
provider will certainly benefit. When I think of Net10 it
still makes me laugh given its silly and wholly irrelevant name.
TracFone named the brand at a time when $0.10 per minute was
considered an absolutely amazing
deal when prevailing prices were
closer to $0.25/min. To name a brand based on a product price
simply odd (and even insane). Perhaps most customers don't
consider this oddity, however, the reality is that this brand is no
Verizon Offers Decent Smartphone To Its
Not everyone wants a Samsung Galaxy S4 or iPhone, which are quite
expensive on prepaid given that they aren't subsidized. For
who want an extremely capable phone, and arguably more so than even an
iPhone 5, the Moto G is a great option. For $100 you get a
resolution 4.5" screen, a quad-core processor, and one of the
later Android operating system promised to be upgraded to the
latest shortly. It really is a great deal that customers
shouldn't overlook. Verizon is one of the last carriers to
prepaid as truly important for their business. While the
of this smartphone isn't groundbreaking to say the least, it does show
signs additional strides to inch forward in the prepaid space.
Come on Verizon, keep it coming!
AT&T To Attack No Contract Market
With Cricket Brand
AT&T earnings call they stated that the purchase of Cricket
close this quarter, including reaffirming their current
AIO, will be shut down in favor of an aggressive market attack using
the Cricket brand. There hasn't been any news to infer that
deal won't close, so it will be interesting to see what strategy they
take in the latter half of the year to make good on their promise
serious in the prepaid market.
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