Prepaid Wireless Tracker
- July 2012 Issue #49
wireless is a growing and truly exciting industry. At
Prepaid-Wireless-Guide.com I try to provide you with in-depth
information that isn't readily available anywhere else. Its
content is original, and created from firsthand experience working in
the prepaid wireless industry.
This monthly email provides you
with a quick glance at what's in the news so that you can
informed. I believe in brief, to-the-point
so that you can move onto other tasks in your day. Each
includes a link to the original story should you be interested in the
If you like this e-zine, please do a friend and me
a big favor and "pay it forward." If a friend DID forward
you and if you like what you read, please subscribe to Prepaid Wireless Tracker.
Walmart And TruConnect Offer No Contract
Internet On The Go
Walmart and TruConnect are to offer Internet
On The Go
for prices that range from $0.10 to $0.45 per megabyte. While
these prices are not competitive compared to other no contract monthly
broadband plans, with these plans your money never expires.
from TruConnect's own standalone program, there aren't
broadband services that don't have expiration dates. I get a
of inquiries regarding prepaid broadband plans that offer no
expiration dates, and these two TruConnect centric offerings are the
only ones. To compare, TruConnect's own program costs
access fee + 3.9 cents/MB for data usage. No word yet on
pricing or launch date.
Virgin Mobile Launched Prepaid iPhone On
Mobile bloom News
So Virgin is launched its version of the prepaid iPhone only a week
after Cricket's launch. While Virgin offers a number of price
plans to choose from (Cricket only offers one $55 plan), it comes with
a premium on the handset price. Compared to Cricket's $400
$500 for the 4 and 4S, respectively, Virgin's will be priced at $550
and $650; ouch! No doubt Sprint is in this game for a
reason than is Cricket. Sprint is on the hook for selling a
massive volume of iPhones under its contract with Apple, and moving a
bunch via its prepaid brand(s) is certainly going to help somewhat.
The higher price point is no doubt to help fend off executive
fears of cannibalizing the postpaid Sprint business. While
Cricket on the other hand is actually selling it as a business desire
to meet market demands. At least that's the way I see it from
what I know about Sprint's Achilles heel!
PrepaYd Wireless Adds Free
MarketWatch (press release)
PrepaYd Wireless is now including free international text messaging
(sending and receiving) in its plans. While most prepaid
already include this, it may not be all that inspiring; however, as
PrepaYd does have some intriguing plans, it's good to see them evolving
their products. Given that so many of us these days have
and family that either live abroad, or are continually traveling, it's
nice to know that we can keep in touch with them without additional
charges (at least on our end!).
America Movil Finalizes Purchase of Simple
TracFone's parent company, America Movil, officially completed the
purchase of Simple Mobile from T-Mobile. Personally, I think
T-Mobile lost out, and likely would have got more value in the long run
had they kept their stake. That said, no doubt they needed
cash and jumped on the opportunity. On the other hand, I
America Movil got a great deal, and Simple Mobile owners jumped ship
too early. Had they continued their expansion for a couple
years, they could have extracted far more shareholder wealth.
imagine that they were running short on cash, got a good offer, and
decided to jump on it before getting sophisticated out of a highly
competitive market running on little cash. Note that I have
idea what their actual cash flow situation was; these are simply my
WIND Mobile CEO Says Prepaid Market Is Doomed
By Ian Hardy
Translated: WIND executives don't understand what it takes to
succeed in the prepaid market. Managed correctly, the cost to
acquire a customer (CPGA or Cost Per Gross Add) on prepaid is much
lower than postpaid, and despite a typically lower ARPU (Average
Revenue Per User), the effective LTV (Lifetime Value) of a prepaid
customer can in fact be on par or higher than a postpaid customer.
The fact is that there are very few people (executives or
otherwise) who truly understand the prepaid industry, and Canada has a
unique geography and competitive landscape such that simply attempting
to duplicate what U.S. prepaid carriers did would be a fatal decision.
Sorry WIND, prepaid didn't fail you, YOU failed at prepaid;
New at Prepaid-Wireless-Guide.com?
- Updated Page Plus $55 plan to reflect increase of
its data allowance from 1GB to 2GB
- Added Virgin Mobile HTC Evo V 4G to 4G Phones
- Added Virgin Mobile LG Optimus Elite & ZTE
Venture, Cricket BlackBerry Curve 9350, and Virgin iPhone 4 to
Ideas? Feedback? I'd love to hear from you. Just reply to this zine and
tell me what you think!
Wireless Tracker Back Issues.