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Prepaid Wireless Tracker #122, Aug 2018 - Verizon's Visible Brand Has Invisible Benefits!
August 01, 2018
Prepaid Wireless Tracker
- August 2018, Issue #122
Recall Verizon's new sub-brand Visible that is run by ex-Verizon employees. It allows them to experiment in prepaid without any of the drawbacks of attaching it to their core brand. It completely lacks luster with its $40 unlimited plan, with data speeds capped at 5Mbps and videos capped at 480p. It's completely hillarious that they don't want people to refer to the company as a prepaid provider. It's no contract, month-to-month; OK, right, now how is that different?
Anyway, this brand is trying to avoid any stigma that still remains with prepaid brands (low cost, low credit), and trying to somehow be a cool option. In my opinion, they haven't even fully launched and they're failing. Only Verizon thinks there's still a stigma with prepaid, and only they believe that what they're offering with Visible is compelling. I'd argue that the value proposition of the brand is 100% invisible! The only aspect that is visible to me is how poorly thought through this brand is, and its innevitable failure.
With phone subsidies all but disappeared for both prepaid and postpaid, the barrier to entry/switching really comes down to the cost of a new phone. Boost's summer sale offers an additional 20% off, but ends on August 2nd, so you'll want to act fast. There's a decent selection depending on your needs. Carriers know the cost of a new phone is a huge pain point, so I'll continue to keep my eyes open for deals!
Here's a good deal that is available until September 27th; $50 for an iPhone SE! Recall, however, that this is Apple's lowest end model that has seen historically low sales. It's only available in store, so don't expect to find it on their website. Personally, I'd go for a refurbished later generation model, however, if you want a brand new phone, and its specs meet your needs, this is definitely a good deal. Also, make sure to consider AT&T's prepaid plans in terms of value. You might be better off in the long run going with their Cricket sub-brand, and paying less monthly when you consider the total cost of ownership of the phone and plan over one or two years. Anyway, definitely another option to consider!
I know I swore the last time I discussed the topic of this crazed founder that I woudln't mention him again as he doesn't deserve the attention. However, the prepaid market has been slow, and I can't stop shaking my head over this guy. In an attempt to make himself relevant again, he's proposing that to counteract the negative outcome on the prepaid market of a Sprint-T-Mobile merger, he wants them to sell him wireless capacity so he can launch a $9.95 prepaid Internet service for low income households that don't quality for government programs. Please don't be fooled. There already exist very affordable wireless broadband plans for those looking for basic service.
This egomaniac is simply desperate to be relevant again. He did a great job getting Boost Mobile launched, however, after selling to Nextel, and subsequently getting fired, he went on to lose in excess of $300 million on AMP'D Mobile, and is clearly looking for a new gig. He's relying on the success of Boost to leverage a new deal. Sorry Adderton, no one is going to invest in you.
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