Prepaid Wireless Tracker
- February 2017, Issue #104
wireless is a growing and truly exciting industry. At
Prepaid-Wireless-Guide.com I try to provide you with in-depth
information that isn't readily available anywhere else. The
content is original, and created from firsthand experience working in
the prepaid wireless industry for over a decade.
This monthly email provides you
with a quick glance at what's trending in the news so that you
informed. I believe in brief, to-the-point
so that you can move onto other tasks in your day. Each
includes a link to the original story should you be interested in the
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do not have any affiliation,
nor do I get paid by any of the sites that I link to below.
are simply topics that I deemed interesting, and provide a link for you
to learn more, and I give credit to the source by listing their name
under the title. Enjoy!
Verizon Is Finally Paying Attention To
Satellite PR News
The reality is that Verizon has been ignoring prepaid for the
better part of a decade. However, now that all major postpaid
have virtually eliminated contracts in favor of doing away
with device subsidies, the line between postpaid and prepaid has been
materially blurred. Postpaid customers were considered more
valuable, however, that simply is no longer the case. In
addition, Verizon has openly stated that it feared that increasing the
value of prepaid would cannibalize its postpaid customers.
What transpired, though, is that its competitors have been stealing
customers who have found greater value elsewhere. In
addition, the network advantage that Verizon has enjoyed for so long
has largely evaporated at this point. Verizon has finally
come around to understanding that it's better to cannibalize your own
customers than lose them to competitors. Despite all of its
failures, Sprint actually figured this out a decade ago ;-).
Verizon Launching Exclusive Prepaid
a perfect example that illustrates that Verizon is truly investing in
prepaid. Opening and managing dedicated physical stores is a
non-trivial investment, and these will be dedicated to prepaid.
mitigate a lot of the headache, they will be taking the exclusive
dealer route, in lieu of company owned stores. This is a
smart move to
get into this space, though does still represent an area of expertise
in which Verizon is clearly lacking. Hopefully the selected
will "play nice", which is sometimes a wild card in the wild wild west
of prepaid retailing.
Verizon Samsung Galaxy J3 V Prepaid Is A
this smartphone is a fantastic deal with its 5" HD Super
AMOLED display, 5MP rear camera, and 16GB of internal storage.
It also doesn't have the annoying curved bezel like a lot of
the higher end Samsung phones, which make it very difficult, if not
impossible to find an appropriate glass screen protector. So
what sets this apart from Samsung's flagship phones? You'll
find a smaller battery, smaller screen (compare to the 5.1" Galaxy S7),
lower camera resolution, slower processors, and less RAM.
While that sounds like a lot, practically speaking, outside
of obviously shorter battery life, you likely won't even notice.
This is basically the higher end device from two years ago,
now being sold as a mid-tier device. Definitely worth
considering if, for some reason, you're a Verizon fan.
Virgin Mobile States It Could Offer Free
Virgin Mobile is stating that removing phone subsidies will free up
cash that they can subsequently put towards covering the cost of the
service plan, which they can then offer for free. To be
honest, I literally laughed out loud when I read this announcement.
I don't know what their execs are smoking, but they should
really share some with the rest of us! Seriously though, I
could see them offering some basic service for free, with options to
buy up, which would really be copying the business model of one of
their MVNOs, FreedomPop. There's no way they're going to
offer only free service plans; they need to deliver bottom line profit
for a flailing Sprint mother ship!
T-Mobile Continues Impressive Growth; Talks
Merger Or Sale
T-Mobile has done a spectacular job disrupting the market in recent
years. You could even argue that they're responsible for the
shift away from phone subsidies across all major carriers. An
increase in their stock by 50% is quite impressive. In terms
of a merger, whether it be with Sprint or a cable provider, or an
acquisition by Google, I think that would overall be negative for the
company and customers. T-Mobile needs to continue doing what
they're doing to drive the industry forward. The real
question really is can T-Mobile sustain their disruptive behavior
without bleeding profits. I suspect that's the real reason
behind their motivation to
merge or to be acquired.
T-Mobile Eliminates Taxes & Fees For
T-Mobile One Autopay Customers
So T-Mobile is taking a page out of the prepaid play book by
eliminating all additional taxes and fees that postpaid customers see
on a typical bill. This move further blurs the line between
prepaid and postpaid, but also cuts deeply into T-Mobile's profits, as
these fees still have to be paid by the company. Note,
however, that this is currently only for customers who enroll in
They also announced that they will apply a $10 credit per line for
customers who use 2GB or less of data each month. The reality
is that this is really more about marketing that anything tangible.
Customers will use the data they need to
customers who are on plans with more data than they need, they will get
back money they would have seen had they switched to a lower plan.
Some customers on the border of this limit will be more
diligent about using WiFi to try to get the credit, however, for the
most part it's like transferring marketing spend to this subset of
Even more interesting is that T-Mobile is now signing a contract with
customers that it will never increase the price of your plan (assuming
you don't make any plan changes). I always ignore
promotions, whether it's for wireless, cable, or Internet, as they
typically last 12 months before the price increases dramatically.
This lifetime promise is definitely a different approach,
and is really a great way to further foster customer trust!
U.S. Cellular Beefs Up Data Allowances
U.S. Cellular is jumping on board with beefed up data plans.
Its $45 plan now has 3GB vs. 2GB, its $60 plan moves up from
5GB to 6GB, and it launched a new $75 plan with 12GB. We're
going to continue seeing increased data allowances as carriers continue
competing, while delaying a move to unlimited high speed data as long
as they possibly can.
Wireless Beefs Up Data Allowances
Another carrier playing the data bundle game! The $40 plan
moves up to 3GB from 2.5GB, the $60 plan increases from 10GB to 12GB,
and the previous $50 plan that increased the data bundle from 5GB to
8GB moves from its trial to permanent. The only plan that
actually got downgraded was their
previous $25 1GB plan, which
increased to $30. And they still have the $70 unlimited plan.
If you're an existing customer, check your plan on your
account, and call them if the change hasn't yet been automatically
Ideas? Feedback? I'd love to hear from you. Just reply to this zine and
tell me what you think!
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