Prepaid Wireless Tracker
- July 2016, Issue #97
wireless is a growing and truly exciting industry. At
Prepaid-Wireless-Guide.com I try to provide you with in-depth
information that isn't readily available anywhere else. The
content is original, and created from firsthand experience working in
the prepaid wireless industry for over a decade.
This monthly email provides you
with a quick glance at what's trending in the news so that you
informed. I believe in brief, to-the-point
so that you can move onto other tasks in your day. Each
includes a link to the original story should you be interested in the
If you like this e-zine, please do a friend and me
a big favor and "pay it forward."
If a friend DID forward
you and if you like what you read, please subscribe to Prepaid Wireless
do not have any affiliation,
nor do I get paid by any of the sites that I link to below.
are simply topics that I deemed interesting, and provide a link for you
to learn more, and I give credit to the source by listing their name
under the title. Enjoy!
No Contract Carriers Scored Higher
Customer Satisfaction Scores Than Contract Providers
RCR Wireless News
Scroll halfway down on this linked article to find customer
satisfaction scores for prepaid carriers. Prepaid
the following order: Consumer Cellular, Cricket, StraighTalk,
MetroPCS, Boost Mobile, TracFone, Virgin Mobile, then U.S. Cellular.
The study rated network coverage, data speeds, dropped calls,
of calls, new device technology, easy to change plans, and plan
flexibility. It's really telling that the overall conclusion
prepaid ranked so much higher than postpaid due to the overall value.
reality is that if you select the right prepaid carrier, and get on the
right plan, you're going to get materially better value than virtually
any contract plan. What's not clear in the study is why
wasn't included in the prepaid study. They have a significant
contract program, but obviously are still seen by market analysts as
one of the big four "classic" contract carriers. Perhaps
they scored #1 in that class; due to the superior no contract customer
T-Mobile Offers Free Data Roaming in Europe
T-Mobile is providing free data roaming in Europe from July
August 31st for its Simple Choice customers. This is a nice
benefit, as we all know that without a good plan or add-on
data roaming can be quite expensive. Unfortunately, expect
speeds to be quite slow, so you won't be surfing the net, or loading
Facebook photos without getting frustrated. However, synching
email, and the occasional quick Internet search should be acceptable.
Boost & Virgin Launch LG
K3 Budget Smartphone
For $80 the LG K3 is a
fantastic value! For that price you
4.5-inch Full Wide VGA touch-screen display (854 by
480 pixels), a 1.1GHz quad-core processor, 1GB of memory, a 1,940mAh
battery, and 8GB of storage (plus a expandable microSD card storage
slot). You also get a 5MP rear facing camera, and VGA front
facing camera. Selfie enthusiasts likely won't be thrilled
the camera quality, however, for someone looking for standard
smartphone functions, this is a great value entry level phone.
course, you can also look at getting "previously enjoyed" higher end
phones like the Galaxy S4 and S5 at Gazelle. With how often
tend to upgrade our phones, and our propensity to use cases, there are
plenty of used smartphones out there in fantastic condition that are
being re-sold at great prices.
$50 to Switch - ENDS
Cricket will give you a $50 credit if you port your number from another
carrier. If that carrier is T-Mobile, you'll get another $50
credit. If you bring your own phone, you'll earn another $35
credit, though you'll have to pay $10 for a new SIM card.
There is also $25 in activation fees. You'll also
have to activate on
a $40 or more plan to get the credits, though recall that if you sign
up for autopay,
you'll get a $5 monthly discount. Overall, if you're
in getting Cricket, this is a good time. If not, as I always
reiterate, don't be fooled by short term incentives, but rather look at
the long term (2-3 year) total cost of ownership. Cricket
to offer great value plans, so you should be good in the long run,
however, do take a look at your particular needs!
Krew Mobile Launches Cheap Parent-Child Plan
Krew Mobile is a relatively new MVNO focused on parents and children.
It appears as though they're taking the Kajeet cell phone for
kids concept further, and targeting families with children.
They're a BYOD (Bring Your Own Device) only company, so
you'll need to either already have a phone, or acquire one.
Of course, that's really not a barrier these days, and
provides you with ultimately flexibility by being able to get the phone
you want for the best possible price on the open market.
They're keeping things simple by promoting 1 plan with 3 lines.
There's the parent plan that includes unlimited talk, text,
and 2GB of highspeed data, plus 2 lines for kids with unlimited talk
and text. They've currently got
an introductory promotion of
$19.95 for the first 2 months, and $39.95 per month thereafter.
The plan includes parental controls. I haven't yet
concluded whether Krew is a real contender, or one of the myriad of
MVNOs that has, or is destined to die. Regardless, it's great
to have the competition, especially for companies focusing on families
Sprint Replaces Prepaid Group Leader
Kansas City Star
Sprint is bringing in an outsider as the new president of its prepaid
unit, which includes MVNOs, Sprint Prepaid, Virgin Mobile, and Boost
Mobile. The people involved aren't really relevant at this
point. What's truly telling is that Sprint has been failing
in the prepaid space since it folded Boost Mobile into its corporate
Sprint offices, and acquired Virgin Mobile. As Sprint was
previously the master of prepaid, posting amazing results, and showing
innovation in the marketplace, as well as building relationships with
hundreds of MVNOs. It really is sad, or dare I say pathetic.
Sprint simply doesn't understand the prepaid market, nor has
a grasp on marketing and segmentation. It will be interesting
to see if the new guy can make any material changes over the next 2-3
years. If Sprint is smart, they'll give him a very modest
base salary with massive results based bonuses.
Verizon Continues to Ignore Prepaid
I hesitated posting this article because I feel like a broken record as
I've been saying this for over a half a decade now. It does,
however, help to reinforce how far prepaid has come as the line between
postpaid has been significantly blurred. With
carriers working to eliminate phone subsidies and multi-year contracts,
the major premise behind postpaid plans is largely evaporating.
Verizon's position on its prepaid business was logical about
half a dozen years ago, however, is largely short sighted.
That said, I believe that they've built the necessary
infrastructure to ramp up their prepaid efforts when it becomes
absolutely critical. Until that inflection point, it's
unlikely that they'll change their perspective.
Ideas? Feedback? I'd love to hear from you. Just reply to this zine and
tell me what you think!
Wireless Tracker Back Issues.