Prepaid Wireless Tracker
- May 2016, Issue #95
wireless is a growing and truly exciting industry. At
Prepaid-Wireless-Guide.com I try to provide you with in-depth
information that isn't readily available anywhere else. The
content is original, and created from firsthand experience working in
the prepaid wireless industry for over a decade.
This monthly email provides you
with a quick glance at what's trending in the news so that you
informed. I believe in brief, to-the-point
so that you can move onto other tasks in your day. Each
includes a link to the original story should you be interested in the
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do not have any affiliation,
nor do I get paid by any of the sites that I link to below.
are simply topics that I deemed interesting, and provide a link for you
to learn more, and I give credit to the source by listing their name
under the title. Enjoy!
Cricket Brings Back Unlimited High Speed
Data With New $70 Plan
well, look what we have here; Cricket brings back unlimited data!
Wireless carriers really are predictable. They all
eliminated unlimited data plans due to them being too expensive to
maintain. Then competition gets fierce, and they start
back unlimited data as a differentiator. Recall that if you
autopay, you get a $5 monthly discount, bringing your plan cost down to
$65. That really is a great deal for customers who need more
10GB of high speed data. I suspect that a lot of people will
up just for peace of mind. The reality, though, is that only
users will need more than 10GB of high speed data. I bet the
Cricket Finance team is counting on that in order to increase revenue
while not bleeding out on the cost to serve. We'll see which
carrier is next to resurrect truly unlimited data! Lastly,
forget that T-Mobile
defectors also get $100 bill credit for switching.
AT&T Is Using Cricket To Go
The premise of this article is that AT&T is competing
T-Mobile's low prices using its prepaid Cricket brand, which won't be
successful because customers see prepaid customers that don't check
credit scores as a "poor man's brand". Firstly, I stronglly
disagree with this premise. While that may have been true for
very long time, it has been many years since that has no longer been
the case. Prepaid punched out of that stigma into the
which is why prepaid growth has been so strong, while postpaid has
generally seen declining growth.
I would argue that people don't
really discuss carriers much anymore;
it's more about what type of phone you have, and whether you can stream
video, or other rich content. The real barrier is people's
perception. Even if they understand that Cricket is part of
AT&T, they feel the deal is too good, and it must be crippled
some matter. Yes, they throttle speed compared to postpaid,
however, it's fast enough that most people would never care under
practical circumstances. Customers are simply too scared to
the leap to prepaid because of lack of experience with it, or from a
lack of knowledge. That's the real challenge.
Verizon Cops Out Stating TracFone Is Its
When questioned about their continued loss of prepaid customers,
Verizon said that they are addressing the market via their relationship
with TracFone, which is an MVNO of Verizon. This comment made
chuckle, as it's clearly a copout response. TracFone isn't
dedicated Verizon MVNO, as they offer service on a number of carrier
networks. The fact is that Verizon is not competitive in the
prepaid space as they believe that postpaid customers are more
valuable, and don't want to cannibalize them by a shift to a lower
revenue prepaid offering. They have been saying that for
While it's a valid short term point of view, the entire
moving towards prepaid, and we've seen the postpaid market continue to
decline in growth. At some point Verizon will need to compete
prepaid, however, clearly, they're holding off as long as possible.
Personally, I believe that the runway
is running out for
and hopefully they've built a sufficiently robust prepaid platform that
they can rollout competitive offers efficiently when needed.
Republic Wireless Uses Bonded Calling To
Improve Call Quality
When using WiFi calling, Bonded Calling will patch weak signals using a
cellular connection to augment call quality. This helps to
dramatically improve the overall quality, and avoids the previous
simply handing over the call to cellular. As handovers have a
greater risk of dropping the call, as well as an increase in cost by
using the cellular network, this Bonded Calling helps overall.
It's great to see small carriers like this actually
effort to innovate. It's likely driven by a strong business
to reduce costs, however, notwithstanding, it's a great feature at the
end of the day. Hopefully it will work as well as advertised!
Cricket Launches Lumia
650 Windows Phone
Carriers are launching new handset models all the time. This
particular one, however, is notable as it will be the first Windows 10
powered device availabe on prepaid wireless. Interestingly,
they're offering it for $70 less than Michasoft is selling it for on
their online store. It's not an unusual strategy, though, as
often sell at a higher price than their distribution partners to avoid
directly competiting with valued partners.
If you check out
specs, it's quite a capable phone for this price point, offering great
value. If you're interested in trying out a Windows phone,
is certainly a good option, on a carrier with good plans on a good
TruConnect Rolls Out Quick, Easy, and Secure
a website that allows you to quickly select a plan and pay doesn't seem
like a sexy headline, however, it really speaks to a better customer
experience. You'd be amazed how difficult many carriers make
to actually pay them! I've been following TruConnect since
launched, and I continue to be impressed by their focus on simplicity,
value, and the overall customer experience. I hope they
grow, and that they can do it profitably so they can offer
competitive services in the prepaid wireless and prepaid broadband
T-Mobile Kills Mobile Money Prepaid Visa
Money is T-Mobile's branded prepaid Visa debit card. They
offered any stats regarding how many users they have vs. active users,
metrics around profitability. This one is of particular
to me, for when I worked at a prepaid wireless carrier I launched a
similar product. The product I launched included a discount
customers who paid their carrier bill automatically with our card.
That program also lasted about
two years before getting
off. I believe that given the appropriate effort, and
education, it could be a successful product. The issue tends
be educating customers regarding how it works, and its benefits, as
well as targeting the appropriate users. Carriers tend to
underestimate the resources required to support and evolve this type of
product, and it becomes distracting to the core business.
if you've used T-Mobile Mobile Money, please reach out to me and let me
Straight Talk Adds $55 Plan With 10GB High Speed Data
Talk now offers a $55 plan with 10GB
of high speed data. This
essentially on par with Cricket's $60 plan, which becomes $55 with
autopay. As usual, it's great to see competition that results
greater customer value. It will be interesting to see if they
follow suit with an unlimited data plan to compete with Cricket's
latest unlimited offer.
Ideas? Feedback? I'd love to hear from you. Just reply to this zine and
tell me what you think!
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