Prepaid Wireless Tracker
- December 2015, Issue #90
wireless is a growing and truly exciting industry. At
Prepaid-Wireless-Guide.com I try to provide you with in-depth
information that isn't readily available anywhere else. The
content is original, and created from firsthand experience working in
the prepaid wireless industry for over a decade.
This monthly email provides you
with a quick glance at what's trending in the news so that you
informed. I believe in brief, to-the-point
so that you can move onto other tasks in your day. Each
includes a link to the original story should you be interested in the
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MetroPCS Includes Unlimited Music Streaming
announced that MetroPCS, its prepaid brand, will allow customers on its
$40, $50 and $60 plans unlimited access to music streaming, which won't
count against their data plan. This is essentially T-Mobile's
On" feature that it just launched on its core brand, minus access to
This is generally good news for customers, however,
it has raised some controversy around Net Neutrality
stipulate that certain content shouldn't be favored over other content.
While this program technically complies with regulations, it
some debate over whether it's a technical loophole, or even a slippery
slope. Regardless, for music lovers who are running low on
allowance each month, this will certainly be a welcome free feature!
T-Mobile Seeking To Steal Sprint Customers
With $200 Offer
T-Mobile continues their aggressive moves to acquire customers by
offering any Sprint customer (including prepaid) $200 to switch.
I actually do believe that T-Mobile has better plans and a
better network, however, customers shouldn't get caught up on one-time
incentives like this.
You should also consider the long term consequences of changing, and
make sure that it meets your needs. In particular, the
monthly plan cost (including all taxes and fees), as well as network
coverage where you live, work, and play. It still amazes me
how motivated consumers get for one-time cash incentives; thinking
bigger picture is critical!
Should You Be Concerned
With Off-Brand Prepaid Wireless Carriers?
This article highlights the fact that there are definitely differences
between prepaid and postpaid beyond just no contract
vs. contract. Although I feel that the article is a
bit alarmist, it does have some
valid points. Customers need
to understand these differences, and determine what's important for
them. For example, Cricket being capped at 8Mbps vs. 40+Mbps
on AT&T sounds significant, however, is 8Mbps sufficient for
streaming media? Absolutely! Many people don't even
get that speed on their home service.
Thus, depending on your personal situation and usage, the differences
between prepaid and postpaid may not be material. That's
really why prepaid is taking over; the gap has been diminishing
tremendously over the past decade to the point where carriers are
having to artificially create differences to minimize cannibalizing
their postpaid programs.
Verizon Inches Forward With New Prepaid Plans
Here we go again. Verizon continues to inch forward their
prepaid program in an attempt to at least remain relevant.
They now have two plans for feature phones (i.e.
non-smartphones), and three plans for smartphones. As per
usual, their pricing is not at all compelling, though it's nice to see
them at least thinking about their plans.
I like the fact that when you buy additional data it's valid for 90
days, which provides a better value. As I've been preaching
for years, Verizon will no doubt turn on the heat only when absolutely
required. That time is slowly approaching as postpaid sales
are seeing declines, and the vast majority of the market really is
moving towards prepaid.
Wireless Rewards Program
Headlines - Android News
Cricket's new rewards program allows users to earn points for various
actions like signing up for autopay, and paying on time. Most
notably, however, is the core of the program, which is based on 3rd
party marketers. For example, completing a survey will get
you points. In fact, non-Cricket customers can also join the
program, though they'll earn less points than Cricket customers for the
same tasks. This type of rewards based marketing has been in
concept across the industry for many years. It was inevitable
that it would eventually see the light of day.
The real question will be whether the rewards offer sufficient
incentive to engage customers, while not being intrusive.
Done correctly, 3rd party companies can gain valuable
marketing and consumer insights,
and customers could even earn free
service (though free service doesn't appear to be on the list of
rewards at this point). It will be interesting to track the
progress of this program.
T-Mobile's Hidden $30
This is actually an unusually useful tip! Under its "Other
Prepaid Plans", T-Mobile still has a $30 plan with 100 voice minutes,
unlimited text, and 5GB of high speed data. This is a pretty
competitive deal. It's odd that they even still have it on
their website, but never advertise it, and make it relatively difficult
to find. To get this plan you'll need to have an unlocked
smartphone and a T-Mobile SIM card, then call to activate
Smartphones For Under $10 At Walmart!
These two phones are reminiscent of first generation iPhones, and users
will likely experience some lag depending on the apps they're using.
However, for under $10 I think it's fair to conclude that
smartphones are accessible to virtually anyone who can afford an
occasional cup of coffee!
Ideas? Feedback? I'd love to hear from you. Just reply to this zine and
tell me what you think!
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