Prepaid Wireless Tracker
- November 2015, Issue #89
wireless is a growing and truly exciting industry. At
Prepaid-Wireless-Guide.com I try to provide you with in-depth
information that isn't readily available anywhere else. The
content is original, and created from firsthand experience working in
the prepaid wireless industry for over a decade.
This monthly email provides you
with a quick glance at what's trending in the news so that you
informed. I believe in brief, to-the-point
so that you can move onto other tasks in your day. Each
includes a link to the original story should you be interested in the
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TruConnect Announces New Prepaid
Wireless Plans Without Data Expiry!
which was the first provider to offer no contract data plans where your
data never expires, now offers new smartphone plans with the same
benefit. Not only are the plans competitive with unlimited
and global texting, but data allowances never expire so long as you
remain an active customer. For me,
this offer is far more
compelling that Boost's 3GB of extra data after 18 months of payments,
as unused data is likely to accumulate faster than people think.
I've always liked the concept of TruConnect, I've been dubious of their
ability to survive in this competitive market. Although I
obviously don't know the inner secrets of their financials, I am very
happy to see that they're still around, and have expanded their
portfolio to phones (previously only mobile Internet), and are
continuing to expand their never-expiring data offering!
Boost Mobile Rewards On-Time Payments With
now has a data offer that is in a similar vein to
Shrinkage plan. Customers on a $30, $35, or $45 plan who make
months of on-time payments will get an additional 3GB/month of high
speed data thereafter so long as they remain a customer. The
business challenge with prepaid has always been customers who don't pay
on time each month, or who skip months. Over their lifetime
represents a massive revenue opportunity loss. Loyalty plans
this are certainly good motivators. That said, is 18 months
long to motivate customers, particularly when most of us have
relatively ubiquitous access to WiFi to supplement our mobile data
needs? Time will tell!
GIV Mobile Explains Why Other Carriers "Suck"
refresh you, GIV Mobile is an MVNO of T-Mobile that donates a portion
of its revenue to charity. You've got to admire their
as they've setup a completely new website
(YourWirelessCompanySucks.com) just to tout the benefits of no contract
prepaid wireless compared with GIV's offering. I expect
hoping for some social media viral element to help grow their business.
Given that building a brand, and the immense marketing cost
so, is very difficult for small carriers to do profitably, GIV is
trying whatever they can to create buzz. They actually have
competitive plans, not to mention the charity benefit, so it's
definitely worth checking them out to see if they can meet your needs.
AT&T Launches Ruggedized,
Resistant Kyocera Hydro Air
Kyocera Hydro Air is
not only water resistant, but also shock resistant to a military
specification. The specs of the phone are clearly mid-tier,
still highly respectable for a $100 phone. Quite honestly,
all of the phones I see getting water damaged, cracked, or otherwise
badly damaged, I've very surprised that more phones aren't being
offered with these types of features.
I have no doubt that given
the choice, people would pay extra (potentially up to even $50 more) to
get the phone they have with these extra features. Even
dumped their water proof feature after the Galaxy S5, which was a huge
disappointment. Unfortunately, this phone is only available
AT&T's lack luster GoPhone program.
Verizon Wireless Sees Losses Across All
Verizon postpaid performance dropped 15% from last year, and its
prepaid business went from a horrible 9K net additions to an abysmal
80K net subscriber loss this year. For over 5 years I've been
articulating that Verizon is embarrassingly behind in the prepaid
market. They've been able to get away with that due to their
prowess in the postpaid market. However, now that there are
of the competition affecting their entire business, Verizon will need
to step up their game in order to maintain the number one carrier
position. Hopefully they haven't been so arrogant as
any plans in the pipe, ready to pounce when the time is right.
Well that time is this next 12 months, so lets see what
Verizon Launches New Prepaid Mobile Internet
is making moves in the prepaid data space with its new plans.
can now get a weekly, monthly, or 2 month plan, ranging from 500MB for
$15/week to 10GB for $100 for 2 months. While these plans are
more competitive than previously, they're certainly not game changing.
It's really Verizon continuing to inch forward, and coming to
understand that people prefer a more flexible plan for their secondary
data device. Hopefully they're also working on upgrading
smartphone data plans.
Cricket Adds Free Data Roaming in Canada
& Mexico & Launches New High Value Alcatel Phone
Extending on its international play, Cricket now allows customers on
the $50 and $60 plans to use their data allowance with no additional
roaming fees while in Canada and Mexico. As I noted
innovation is now really taking place in the international market.
The next phase will be global plan, though it will take some
to evolve those profitably. Also, don't forget that you get a
monthly discount if you sign up for autopay using your credit/debit
Cricket also now offers the Alcatel One Touch Idol
which is at the higher end of the mid-tier, has a 5.5" screen, an
excellent rear facing camera, and a wide angle front facing camera for
the ultimate selfies. Definitely a great value at $150.
Ideas? Feedback? I'd love to hear from you. Just reply to this zine and
tell me what you think!
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