Prepaid Wireless Tracker
- July 2015 Issue #85
wireless is a growing and truly exciting industry. At
Prepaid-Wireless-Guide.com I try to provide you with in-depth
information that isn't readily available anywhere else. The
content is original, and created from firsthand experience working in
the prepaid wireless industry for over a decade.
This monthly email provides you
with a quick glance at what's trending in the news so that you
informed. I believe in brief, to-the-point
so that you can move onto other tasks in your day. Each
includes a link to the original story should you be interested in the
If you like this e-zine, please do a friend and me
a big favor and "pay it forward."
If a friend DID forward
you and if you like what you read, please subscribe to Prepaid Wireless
Boost Launches Old Sprint “Slash
Your Payment In Half” Campaign
Until July 20th Cricket and MetroPCS customers can move to a Boost plan
at half the normal price. This is analogous to the campaign
Sprint ran on the postpaid side of the business previously.
While the comment in the article regarding this strategy
driving Sprint into bankruptcy in the next year is absurd (the volume
doesn't warrant flagging that risk), I do agree that this is a race to
When carriers resort to slashing prices to
attract customers from the
competition, you know they've either run out of ideas, or they don't
have any tangible competitive advantage. Here we probably
have a bit of both factors at play. Though Boost could choose
to promote its hotspot capability that is lacking from the current
Ultimately, prospective customers should consider what best meets your
needs after the one year of price reductions. Do the coverage
and quality meet your needs? Although you're not in a
contract, you won't want to deal with the cost of getting a new phone
if you can't use your Boost phone on your next carrier of choice.
I recommend thinking about your needs at least 2-3 years into
Boost Attempts to Lure Customers
For an extra $10 per month Boost customers can add on-demand live
sports access. I definitely like to see carriers innovating,
however, I question how many people will find that price to be
worthwhile. In the long term, I expect TV network providers
to offer access to desired content that doesn't tie you to a specific
carrier. I appreciate that wireless carriers are seeking to
differentiate themselves and make their service stickier, however, the
reality is that they should focus on coverage, quality, speed,
reliability, and customer service.
On a side note, this article notes that Boost is an MVNO; this is not
the case. Boost is a wholly owned subsidiary of Sprint, and
doesn't operate like an MVNO would. It baffles me why people
state this to be the case! To illustrate, Virgin mobile used
to be a Sprint MVNO, however, when it was acquired in 2009, it also
become a Sprint
brand/subsidiary. The financial metrics
around an MVNO are materially different than what Sprint is able to do
with its Boost and Virgin brands.
MetroPCS Adds Cuba International Calling
It's always good to hear carriers adding features without bumping up
the price. Adding Cuba is a nice touch, and unlimited texting
is obviously valuable; however, 20 minutes of talk time doesn't seem
all that inspiring. That said, who really talks much these
Boost Launches Rollover Data
Android Headlines - Android News
Following last month's launch of rollover data by AT&T, Sprint
is following suit with its prepaid brand, Boost Mobile. The
is that rolled over data never expires, and can
accumulate up to 30GB at any point in time. Rolling over
unused data definitely helps to make customers stickier, and helps to
mitigate customer angst around losing data they've paid for but never
The catch here is that the offer is for a limited time only, and
requires that you activate service at Best Buy. Personally, I
believe that carrier plans should not vary by retailer. I
understand that retailers like to differentiate themselves, however, it
makes it confusing for customers, and difficult to support.
T-Mobile Prepaid Brands Univision Mobile and GoSmart Mobile
Launching In Target
Target is throwing in two additional brands into its
Univision Mobile targets Latinos, while GoSmart is a super
low cost provider. Yes, customer options are great, and
competition is great, however, Target seems to have no real strategy
other than to throw whatever it can at the wall to see what
sticks. The result is an overwhelming amount of options that
is really confusing for customers.
If Target wants to show some leadership, they could build a
self-service tool that helps guide customers to the top two plans that
are most likely to meet their needs. Even better would be to
provide highly trained customer service in store to guide customers.
The typical experience in the Target wireless section today
is a lonely one with no one in sight to help, and extra effort to find
someone who can try to walkie talkie someone over who might be able to
answer simple questions!
ZTE Drives U.S. Smartphone Market Share With
ZTE' Maven and Sonata are two high value smartpones on the lower end of
the feature spectrum that went to AT&T postpaid and Cricket
prepaid, respectively. The stats are actually quite
impressive at their $60 and $30 price points. I'd be
interested to know how much AT&T is subsidizing these handsets
vs. how much margin ZTE is eating to gain market share.
Either way, customers wanting a respectable phone, but not
interested in paying for premium features now have more options.
Ideas? Feedback? I'd love to hear from you. Just reply to this zine and
tell me what you think!
Wireless Tracker Back Issues.