Prepaid Wireless Tracker
- April 2015 Issue #82
wireless is a growing and truly exciting industry. At
Prepaid-Wireless-Guide.com I try to provide you with in-depth
information that isn't readily available anywhere else. The
content is original, and created from firsthand experience working in
the prepaid wireless industry for over a decade.
This monthly email provides you
with a quick glance at what's trending in the news so that you
informed. I believe in brief, to-the-point
so that you can move onto other tasks in your day. Each
includes a link to the original story should you be interested in the
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Lack-Luster Activity In Prepaid
A quick note to highlight that March was a generally slow month for
prepaid. Aside from some pricing plays, there really wasn't
anything truly inspiring to report. This is clearly a sign
that the industry has slowed, and is taking pause while it figures out
what will be the next big play!
MetroPCS Undercuts Cricket
& Boost in Continued Price Wars
T-Mobile's MetroPCS has lowered the price of entry by
offering a $30 unlimited plan, with 1GB of highspeed data.
Note that it
only works on their older generation phones, and
you can't bring your own device. Depending on your data
needs, this is a good deal, however, for an extra $5 you can get 2.5GB
of highspeed data on Cricket and Boost. It will be
interesting to see where this race to the bottom ends!
T-Mobile Launches Data Rollover
Program on Prepaid
T-Mobile's Data Stash program allows you to rollover unused 4G data for
up to a year, and they start you off with 10GB free. Simple
Choice plans with at least 3GB of highspeed data are eligible.
I recall in the early days of cellular when the industry
shifted from a bucket of minutes to rollover minutes, to unlimited.
With data we've gone from unlimited to a fixed bucket due to
data capacity concerns, and now to
rolling over. As data
networks continue to evolve, I predict that we'll see unlimited offers
come back. However, in the meantime that's an expensive and
risky proposition for carriers, so rollover is actually a very
compelling feature for heavy data users.
All that said, keep in mind that this is also a marketing technique
given that the average customer doesn't even use 3GB per month.
Thus, they get great press, while also getting some people to
upgrade plans to 3GB in order to get Data Stash. For example,
I consider myself an average user, and I usually end the month at less
than 2.5GB. I do connect to WiFi for a good part of the day
though. Just some thoughts to keep in mind as you evaluate
the true value of this feature for your personal situation.
Verizon Prepaid Now Offering Moto
In true under-the-radar fashion, Verizon made the Moto E available on
its website for $99 for new customers. While it's considered
entry level by today's standards, it's actually a very capable phone
with a 4.5" display, quad-core processor, 1GB of RAM, 8GB of storage,
and an SD card slot. That said, unless you're a die hard
Verizon fan, their prepaid plans aren't compelling enough to recommend.
Virgin Mobile Discontinues iPhones Sales
So Virgin Mobile is no longer selling iPhones. It's
interesting because it was the second prepaid wireless carrier in the
U.S. to offer the iPhone; 2nd only to Cricket by a couple of weeks.
It's likely that this is really just Sprint
again, trying to encourage postpaid activations. Also, Virgin
is known for being more competitive on data-centric plans than its
sister company, Boost Mobile. Thus, given the higher average
data consumption of iPhone users, targeting non-data centric plans to
maximize profitability makes sense. Ultimately, as inventory
of iPhones become plentiful, it's highly likely that Virgin will resume
Ideas? Feedback? I'd love to hear from you. Just reply to this zine and
tell me what you think!
Wireless Tracker Back Issues.