Prepaid Wireless Tracker
- October 2014 Issue #76
wireless is a growing and truly exciting industry. At
Prepaid-Wireless-Guide.com I try to provide you with in-depth
information that isn't readily available anywhere else. The
content is original, and created from firsthand experience working in
the prepaid wireless industry for over a decade.
This monthly email provides you
with a quick glance at what's trending in the news so that you
informed. I believe in brief, to-the-point
so that you can move onto other tasks in your day. Each
includes a link to the original story should you be interested in the
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Cricket Continues Fighter Brand Spirit With
Increased Data Allowance
continues to be aggressive with its Cricket Wireless fighter brand by
increasing the 4G data allowance on its smartphone plans.
you still do get data access once you deplete your 4G allowance; it's
just really really slow (this is contrary to what the article infers).
Slow is better than nothing though, and if you get on the
and leverage WiFi while at home, the new plans should feel unlimited to
most. In addition to their current $100 offer for customers
T-Mobile, they'll also allow you to have up to 5 lines for $100,
compared to T-Mobile's 4 lines. While I don't believe this
is sustainable, you can bet that AT&T will remain standing
regardless, and in the meantime customers win with lower prices!
Sprint Finally Makes Prepaid Brand
you recall, Sprint initially launch its no contract brand as "Sprint As
You Go" in 2012, and later changed it to simply "Sprint Prepaid".
now its actually changed meaningful elements of the program: more
plans, better phones, better prices, and more data. The plans
$35 and are actually quite competitive, particularly compared to its
previously lack luster program. I certainly don't envy the
Managers working on Sprint Prepaid. Trying to
competitive while not cannibalizing the postpaid, or prepaid Boost and
Virgin plans has got to be a daily struggle with management.
Personally, I think they should dump Boost and simply keep
Prepaid brand, and even potentially eliminate Virgin, although the
brand equity there is likely quite strong and more difficult to let go
Franchisees To Take On Risk Of T-Mobile's
Simply Prepaid Strategy
Android Headlines - Android News
Last month I reported that T-Mobile was launching a new
retail strategy whereby it would combine three of its MVNOs into one
store, namely GoSmart Mobile, Univision Mobile, and Ultra Mobile with
its T-Mobile prepaid brand. They're taking a franchise
approach, which makes the most sense, for if these independent wireless
dealers fail it's operationally and financially less expensive for
T-Mobile. Thus far they're reporting that these combo stores
are outselling stores in similar locations, however, they don't provide
I'm hesitant about this approach due to the fact that the value of an
MVNO, and the only way it can survive, is if it targets a specific
niche, or even sub-niche. Having them all in the same
location doesn't seem to address what should be a demographic
difference/requirement between the brands. Perhaps the higher
T-Mobile sales are simply due to the increase in advertising from these
locations. Nevertheless, I'll continue to track this little
Boost Gets iPhone 6
Kansas City Business Journal
Boost Mobile's site still doesn't list a
date or pricing, however, this
is definitely good news for no contract customers. That said,
prepaid is no longer the evil stepchild of the industry, and top tier
phones have long since been available on most prepaid carriers.
I expect that going forward I won't be reporting iPhone or
Galaxy S series phone availability as news; it's to be expected, and
falling short of launching at the same time as on postpaid is quickly
becoming unacceptable. Still no word on availability on
Virgin, however, it's inevitable given that Virgin was one of the first
prepaid carriers to offer the iPhone (just weeks behind Cricket), while
Boost took quite a bit longer to get this flagship device.
AT&T Expands GoPhone Brand to Home
Phone & Mobile Hotspot
AT&T is getting creative by
expanding its no contract GoPhone
brand to a wireless home phone and mobile data (i.e. mobile hotspot)
offer. $60 gets you 5GB of mobile data, while $80 gets you
10GB. Bundling services is always a good strategy if you can
include services that people actually want. As a mobile
hotspot offer, it's really nothing special, however, if you actually
have a wire line home phone, AND want mobile broadband for your laptop
or tablets, this could be pretty compelling. From what
customers are telling me, pay-as-you-go mobile broadband plans
whereby data purchased never expires is really where the demand is.
T-Mobile Gets Aggressive With Trade-In Offers
You've gotta love competition! If you find a better
price, T-Mobile will match it and throw in an
When I first saw this campaign, it made me think of other
carriers that are touting the same thing. Well, not every
carrier can offer the best trade-in at the same
time! With all of these incentives, including lower
price plans and larger data buckets, it seems just as expensive as
handset subsidies that all carriers have been running away from,
particular prepaid providers. This campaign no doubt aligns
with the flurry of iPhones loyalists who now finally get to use a
smartphone with a respectable screen size (i.e. the iPhones 6).
I expect the market for "previously enjoyed" iPhone 5
smartphones will be very lucrative this coming year!
Cricket Wireless Forms Odd Relationship With GameStop
Cricket has now formally
announced that it has partnered with GameStop
to carry its phones. AT&T is looking to grow Cricket,
and GameStop is no doubt seeking additional revenue opportunities.
Sounds like a great match, right? No doubt Cricket
selected GameStop due to it likely being much less
expensive for them than most other popular retailers where
prepaid wireless is already popular. Personally, I don't
think this is a compelling channel, and certainly won't materially move
the acquisition needle. It sounds like a great place for an
impulse purchase, however, if you're actively seeking a prepaid phone,
will you go to GameStop even if you're aware that they carry Cricket?
It will be interesting to see how long it takes for this
program to be shut down. Given executive egos at play, expect
a very slow death. Sorry Cricket, just being honest.
Ideas? Feedback? I'd love to hear from you. Just reply to this zine and
tell me what you think!
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