Inflight Broadband - Airplane Internet Service Has Arrived!
The Opportunities of Inflight Broadband: Airlines could offer some pretty cool services like the ability to track your baggage, get connecting flight alerts and information, access Skymall, etc. The possibilities to improve customer experience, and have a better relationship with customers seems to be limited only my our imaginations! Also, to help offset the cost concerns, perhaps airlines should consider bundling in-flight access with Internet access in the airport. Especially for shorter flights where even the modest cost starts to look expensive, this will provide people with a better value, and the cost to include it is likely negligible. Also, rather than charging on a per flight basis, which would require that people purchase access multiple times during the day for layovers or quick one-day return trips, they can offer full day access. Ultimately, if they price it properly, it will basically become a no-brainer, such that the convenience will be well worth the cost, and even if people don't end up using it, knowing it's there if they want it will be worthwhile. And it would likely cost less than buying a coffee, bottle water, or sandwich at the airport! One last though...providing the ability to purchase access in advance at the time of purchasing our tickets, and at a discounted price, will likely mean that more people will opt-in to getting the service. How Does Inflight Broadband Work? Visit the Airline Internet section (coming soon) to learn about the technology itself, as well as what airlines are currently offering airplane broadband service.
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