Wireless Tracker - September 2010
Prepaid wireless is a growing and truly exciting industry. At
Wireless Guide I try to provide you with in-depth information that
readily available anywhere else. Its content is original, and
from firsthand experience working in the prepaid wireless industry.
This monthly email provides you with a quick glance at what's in the
that you can easily keep informed. I believe in brief,
summaries/commentary so that you can move onto other tasks in your day.
Each snippet includes a link to the original story should you
interested in the full details.
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USA Moves to $40 Unlimited Offer for Prepaid
Virgin yet again changes its recently
revamped Broadband2Go offer with a $40 unlimited offering. After initial launch
challenges, it appears
to be available and working now. This
definitely puts a lot of downward pressure on mobile broadband pricing
the prepaid and contract space.
Offering New Prepaid Mobile
Shortly after Virgin’s announcement, Verizon announced its $80, 5 GB
plan. I don’t think
there’s much that can be said
here, but wow, are you serious? How
off of the competitive mark can a company be?!
Anyone running out to get this new plan?
Serve Prepaid Segment
Although Clear (I thought they dropped the Clearwire name a long time
been offering no contract, month-by-month plans since its initial
now offering a full-fledged prepaid 4G offer under a new, so-called
brand. In addition
to this article, you
can check out www.rover.com for even
more details. If
you’re a true mobile warrior,
however, you’ll be disappointed by the fact that it’s currently a 4G
(i.e. no backwards compatibility to nationwide 3G coverage), though I
this will change before too long with at least the addition of a 3G
they currently offer on their core plans.
Though keep in mind that their current Rover modems only
support 4G, so
if an add-on is offered in the future, you’ll need to buy new hardware.
Wireless Looks to Go National
More information from last month regarding Cricket’s MVNO partnership
Sprint to take their brand nationwide.
really good discussion with a lot of strong points and logical strategy. As I noted previously,
hopefully the cost
model will enable Cricket to grow profitably as they expand nationwide,
particularly with a data hungry Android smartphone now part of its
Launch LTE Network, Samsung Phone in September
It appears as though a MetroPCS 4G launch is going to be a reality. Interestingly, they’re
skipping right over
3G. Though they
only note a 4G phone, it
seems inevitable that they’ll follow up with a 4G broadband offer as
Leap Ups Its Prepaid Wireless Offerings
Cricket discusses the launch of its first BlackBerry and Android
as well as their revised/simplified plans, including the inclusion of
taxes in the base monthly price. The
reality is that with these offers Cricket is playing catch-up, though a
Android handset really is exciting.
that I’m not counting Boost’s Motorola i1 Android phone as a real
to its iDEN handicap.
First Prepaid BlackBerry
Rogers launches its first BlackBerry. As always, it’s great to
proliferation of prepaid smartphones, however, at this point they’re
playing catch-up, and the price certainly isn’t all that inspiring.
Offering Prepaid BlackBerry
Verizon also is said to be offering a prepaid BlackBerry, with pricing
to be similar to its postpaid plans.
Again, nothing too innovative; just keeping up with
Raises Lifeline Offering
Newswire (press release)
Likely in response to Sprint’s Assurance Wireless offering, SafeLink
included minutes from 68 minutes to up to 250 minutes depending on
which of the
three plans you opt into. Don’t
fooled, these free offers are actually quite profitable for carriers!
Samsung Seek is
Boost Mobile's First Touch/QWERTY Smartphone
As discussed in the past, one of the major barriers to prepaid adoption
handset selection. 2010
the year of touchscreen and smartphone proliferation!
While the article talks about the Samsung
Seek as a smartphone, I don’t view it as fitting into the smartphone
a nice handset nonetheless.
Profit Triples On Subscriber Growth
MetroPCS posted some stellar results in the second quarter, leaving its
competition scrambling to catch up.
work on delivering what customers want Metro!
Walmart to Sell
AT&T Prepaid Phones
Walmart has been selling Straight Talk running on Verizon’s network,
been doing quite well. This
now be offered on AT&Ts network.
Despite AT&T’s poor performance as seen following
of the first iPhone, there are many people out there who prefer the
of a GSM based handset.
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