Wireless Tracker - June 2010 Issue
Prepaid wireless is a growing and truly exciting industry. At
Wireless Guide I try to provide you with in-depth information that
readily available anywhere else. Its content is original, and
from firsthand experience working in the prepaid wireless industry.
This monthly email provides you with a quick glance at what's in the
that you can easily keep informed. I believe in brief,
summaries/commentary so that you can move onto other tasks in your day.
Each snippet includes a link to the original story should you
interested in the full details.
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Shakes Up Prepaid Mobile
Sprint announces Virgin’s new Beyond Talk plans. It looks as though the $10
premium you’ll pay
for a fully unlimited plan on Virgin, over Boost’s $50 plan, is access
better phones. While
written as their strategic position, I believe this to be the only
explanation for the pricing and positioning of the new plans. What do you think?
Mobile's Pay-As-You-Go Mobile Data
Now a Better Deal
Virgin offers a new $60/5GB data plan, which is basically on par with
offers. I’d still
like to see a pay per
use offer, though my understanding is that such a plan may not be
a price point that won’t disgust customers.
Certainly MVNOs would have the most difficulty offering
such an option.
Walmart Launch Common Cents Prepaid
Sprint announces its new pay per minute plan exclusive to Walmart with
“round down to the nearest minute” program at $0.07/min; definitely a
value. I feel for
companies that have
named their brand after a particular price point – Net10; yikes!
Airlines Launches Inflight
WiFi Today on Six Aircraft
Alaska Airlines offers free Gogo WiFi through July 31st,
currently only available on six flights.
I can’t wait for the time when ALL flights have WiFi!
Wireless Announces the Least
Expensive Pay-as-You-Go Cell Phone
PlatinumTel announces an amazing PAYG
price point of $0.05/min and $0.02/txt msg , which they’re calling
“Real Paygo.” This
market is getting competitive to the
point where it seems unlikely that the myriad of competitors will be
survive in the long term.
Hopes Prepaid is the Path to
Prosperity - Forbes.com
As much slack as Sprint has been getting for their focus on prepaid, I
a smart “risk” to take. Though
take their eye of postpaid, they’ll most certainly find themselves in
shall I say bigger) trouble!
of Leap, MetroPCS Rise on Analyst Report
It makes sense that as carriers like Leap and MetroPCS offer
can compete with handsets available on postpaid, that business will
look positive. Assuming
will materialize this year, success will be a matter of a reasonable
point given that prepaid is either not subsidized at all, or only
Launching New Prepaid, Mobile
Broadband Options on
While their prepaid voice plans are really not all that inspirational,
$0.99/hour for unlimited broadband usage is certainly new to the market. It will be interesting to
customers who need infrequent, short usage will find value in this
but potentially very expensive, option.
What's New at
- Updated Compare
page with new Sprint Common Cents Mobile plan
- Updated all T-Mobile plan
types with news regarding new pricing
- Updated Compare
page with new PlatinumTel Real PAYG plan
Comments? Ideas? Feedback? I'd love to hear from
you. Just reply to
this zine and tell me what you think!