Prepaid Wireless Tracker
- August 2016, Issue #98
wireless is a growing and truly exciting industry. At
Prepaid-Wireless-Guide.com I try to provide you with in-depth
information that isn't readily available anywhere else. The
content is original, and created from firsthand experience working in
the prepaid wireless industry for over a decade.
This monthly email provides you
with a quick glance at what's trending in the news so that you
informed. I believe in brief, to-the-point
so that you can move onto other tasks in your day. Each
includes a link to the original story should you be interested in the
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do not have any affiliation,
nor do I get paid by any of the sites that I link to below.
are simply topics that I deemed interesting, and provide a link for you
to learn more, and I give credit to the source by listing their name
under the title. Enjoy!
AT&T Bleeding Postpaid Customers;
Makes Up With Prepaid
So AT&T lost 180K postpaid subscribers in the 2nd quarter,
due to its success in prepaid, it gained 185K customers
It stated that much of the loses were from postpaid
feature phone users who are actually more costly to acquire and
maintain than prepaid customers. Unlike Verizon, AT&T
been investing heavily in prepaid as it sees the industry evolving away
from contracts. It definitely took them awhile to get this
strategy on deck, however, it appears to be proving itself out with
Sprint's Boost Partners With Comcast
Comcast has partnered with Sprint to offer Xfinity prepaid broadband
and TV service in Boost mobile retail stores. Since
its Virgin and Boost brands into the
Sprint mother ship, and laying off
most of the employees who had operated the prepaid businesses over the
past decade, Sprint has been bleeding prepaid customers while T-Mobile
and AT&T's Cricket have been thriving. I appreciate
efforts to expand their offering, however, there was no mention of any
kind of bundles or special offerings. Time will tell if
offer discounted pricing for cross product purchases; if not, this
partnership is likely to see marginal to no benefit.
AT&T, Cricket and MetroPCS Step Up
These carriers are definitely serious about prepaid, and continue to
step up the competition! AT&T has a BOGO (Buy One,
Free) smartphone offer on its GoPhone program, in addition to
beefing up the data allowances. Cricket has a $35, 2.5GB
price (with autopay), and T-Mobile finally allows iPhones to be
activated nationwide on its MetroPCS brand. I think we can
safely call 2016 as the inflection point where postpaid carriers are
investing material resources in their prepaid brands, further blurring
the lines between postpaid and prepaid.
Verizon Adds Throttled Unlimited Data To
Stay In The Game
When I first saw the numerous headlines on this topic I was thinking
that Verizon was finally taking some initiative in prepaid by offering
unlimited data at reasonable speeds (maybe even 3G).
I should have known that true to its DNA, Verizon is simply catching up
to what prepaid carriers have been doing for years. As
opposed to simply cutting you off after your high speed data bucket is
consumed, they're providing unlimited data at 128kbps. It's
amazing how this news on various sites was reported as some kind of
innovation. This is simply Verizon continuing it's strategy
to creep forward and stay relevant...and barely relevant at that.
Virgin Launch $70 Alcatel Dawn Prepaid Smartphone
This smartphone is the lowest cost phone available on Boost and Virgin
this year. As a low end smartphone, it has a 4.5"
screen, 1.1GHz quad-core processor, 1GB of memory, 8GB of storage,
expandable microSD card slot, a 5MP rear camera, and a front-facing VGA
camera. While it's low end compared to today's standards,
it's still a very capable phone running Android Marshmallow 6.0 with
hotspot capability. It really is a great value for those
looking to spend less, and avoid lame financing contracts, but still
have a very capable smartphone.
Cricket Expands Into 400 Sam's Club Locations
With wireless, and prepaid in particular, retail presence is critically
important. However, smart retail relationships are also key,
as retail is known for low margins, and return policies that can
destroy profits. Unlike its seemingly desperate move into
Game Stop stores, Sam's Club seems like a good partnership given
appropriate terms. A lot of mainstream customers still have
never heard of Cricket, so this will definitely help expand awareness
and legitimacy. What do you think?
MetroPCS Launches Phone &
Family Plan Promotions
MetroPCS has a $60 off of ANY smartphone when you port your number
over, and purports that can be used to get one of nine smartphones for
free. You can also now add a family line for $25/month and
get 5GB of high speed data, though the main line must be activated on
at least a $50 plan or higher.
The campaign targets Sprint by
offering greater overall value, with lower prices and more data.
There's no doubt that T-Mobile is more than happy to strike
at Sprint when it's down, and will surely have an impact as Sprint
customers have been unsatisfied with coverage, data speeds, and
customer service in general.
Ideas? Feedback? I'd love to hear from you. Just reply to this zine and
tell me what you think!
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