Prepaid Wireless Tracker
- September 2015 Issue #87
wireless is a growing and truly exciting industry. At
Prepaid-Wireless-Guide.com I try to provide you with in-depth
information that isn't readily available anywhere else. The
content is original, and created from firsthand experience working in
the prepaid wireless industry for over a decade.
This monthly email provides you
with a quick glance at what's trending in the news so that you
informed. I believe in brief, to-the-point
so that you can move onto other tasks in your day. Each
includes a link to the original story should you be interested in the
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BYO Wireless MVNO Is Going Away
appears as though the Verizon prepaid MVNO BYO Wireless will be folding
into Budget Mobile. Subscribers should have already received
notification of the change. While change is always difficult
those involved, I've been saying for a long time that there are way too
many MVNOs. It's extremely difficult to build a profitable
wireless company, and the
choices consumer have make competition that
much more fierce, not to mention confusing.
Unlike the author of
the linked article, I feel this consolidation is required, and not an
overall loss to the industry. In fact, whether Budget Mobile
survive is still in question, and it looks like growth by acquisition
is one of their current strategies. In wireless it's "grow or
Launches Amazing ZTE Warp Elite Smartphone
$180 this is a very high end smartphone at a fantastically low price!
Check out the stats (high quality large screen, high
etc.), and add this to your list of contenters for your next
definitely appears to be ZTE coming in under
increase brand awareness and market share in the U.S. Don't
low price scare you into thinking it's low quality!
Consumer Groups Outraged by Telus' Unfair
Seizing of Prepaid Funds
This is actually a really surprising development. Telus (a
carrier in Canada) prepaid users with a balance of $300 or more are
being required to subscribe to a monthly plan. First of all,
be surprised that there's a significant number of customers with
balances that high. It probably consists of glove box users
topup just prior to the expiration date of their balance to ensure that
they don't lose money that's already
on the account. I
have a phone that I use in this way for when friends and family visit
Carriers don't like these prepaid balances as they
represent a financial liability for them. I can't imagine
will hold up in court, as it clearly violates the terms of the
agreement. They would at the very least need to grandfather
existing customers into the old rules, and apply this new rule only to
new activations. Take this as simply another sign of wireless
carriers' struggle for profitability.
AT&T's GoPhone Users Get 4GB of Free
is extending its Mexico and Canada play that it launched with Cricket
to its GoPhone brand.
Though customers need to be on the $60
to get the 4GB of free roaming data. I expect the race to the
bottom for the Mexico-Canada-U.S. features/plans to play out in the
next year. I'm looking forward to what will come next.
thiking it will be a global roaming play, though setting up cost
effective internatinal relationships will take a little more time.
The value of the GoPhone brand is still questionable, though
continues to hang on.
Boost & Virgin Offer High Speed Data
prepaid brands, Boost and Virgin, are now offering high speed data
add-ons priced at $5/GB. Given the amount of data included in
their existing plans, I'm not convinced this will have any real impact
on customers' appeal to the brand. That said, it really
on customers' awareness of our personal usage. I think it's
very common to have a fear of running out of data (even though there's
no overages on prepaid), and there was previously no way to add extra
Their lowest priced plans already include 2GB
(Boost), and 2.5GB (Virgin), which is likely more than sufficient for
the average user. And don't forget that even after these
thresholds, you get unlimited throttled speed, and, of course, there's
always WiFi. Thus, is this offer really expected to carry
value, or is it more of a marketing technique to lure uneducated
Ideas? Feedback? I'd love to hear from you. Just reply to this zine and
tell me what you think!
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