Prepaid Wireless Tracker
- March 2015 Issue #81
wireless is a growing and truly exciting industry. At
Prepaid-Wireless-Guide.com I try to provide you with in-depth
information that isn't readily available anywhere else. The
content is original, and created from firsthand experience working in
the prepaid wireless industry for over a decade.
This monthly email provides you
with a quick glance at what's trending in the news so that you
informed. I believe in brief, to-the-point
so that you can move onto other tasks in your day. Each
includes a link to the original story should you be interested in the
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Government Punishing Carriers Who Abuse "Unlimited" Offers
carriers first launched unlimited plans, for all intents and purposes,
they truly were unlimited full speed plans. Carriers always
the right to throttle or shut off customers who abused the plans, and
their thresholds for unreasonable usage were actually very fair.
However, as data usage increased in general, they began
limits that average users would actually hit. Yet they could
call them "unlimited" as you still had data access, albeit at a
As customers became more savvy about this
marketing lingo/propaganda, carriers started marketing how much high
speed data each plan had. Once you reached your limit, some
would simply throttle you, while others would shut you off.
brings us to today where some carriers are still advertising
"unlimited," however, are shutting people off when they reach a given
threshold, which is not very high. This is what the FTC is
down on. In fact, they're even getting sensitive to carriers
shut off customers, but just throttle them. Realistically,
the amount of high speed data is the only appropriate strategy at this
point. The bottom line is that customers need to understand
data we need, and understand how our plans work!
Cricket Wireless Continues to Beef Up Data
As expected, carriers are continuing to increase the data allowance on
their plans as aggressive competition continues. Prepaid has
become an increasingly more mature market, and as such, increasing
value is the easiest way to compete without continuing to erode
pricing. While I believe the jury is still out as to whether
Cricket can profitably expand its business, it's good to see data value
increasing as one the most relevant plan features for customers in
today's data centric market.
GoPhone Adds $30 Plan
Prepaid Reviews (blog)
GoPhone, an AT&T brand, which also competes with its
subsidiary Cricket, is going downstream with a new $30 plan.
includes unlimited talk and text, however, doesn't
include any data. For customers who are comfortable relying
on WiFi for data access, or willing to pay a-la-cart for data, this
could be a good value. Keeping in mind, though, that other
carriers also offer $30 plans, so don't forget to compare before making
a final decision.
TracFone Launches New Walmart Brand "Total
Here's a new Walmart-only plan run by TracFone under the brand Total
Wireless. It's a Verizon MVNO that's focusing on shared data
plans. Personally, I don't get why they felt the need to do
this under a different brand. TracFone has been highly
successful, and adding shared data plans to that brand would have
simplified the customer experience, and no doubt would have been
operationally efficient. I like the plan offering; I just
disagree with the brand strategy. Enough with the new brands
Verizon Adds $60 Plan
Prepaid Reviews (blog)
Verizon has added a $60 plan to its prepaid lineup, which includes
unlimited talk, text, and 2.5GB of data. Compared to
virtually every other prepaid plan you can get, this is essentially a
pathetic offer. That said, there are customers who really
want prepaid, AND really want to be on the Verizon network.
For these folks, they'll be happy to see Verizon slowly
evolving its plans. At least we can feel confident that
there's a least one person over at Verizon thinking about the prepaid
Wireless Company Phone Unlocking Policy
Compliance Is Pathetic
It's not news that wireless carriers were mandated to unlock customer
phones if certain criteria are met. It is, however, news that
aside from Verizon, all other carriers are severely lacking on their
ability to satisfy the requirements. The bottom line is that
if you need/want to unlock your phone, it will very likely be a fight
to get it done, even if you're an existing customer in good standing.
Carriers can fight this as much as they want, however, it's quite
evident that phones are a commodity, and customers who have fully paid
for them, whether outright, or over a period of a contract term, need
to have the right to use our phone as we wish. It's
understandable that carriers are resisting this, or at least
resisting spending the money
to support a service that does
not benefit them. Notwithstanding, as customers are more
freely able to move between carriers, providers with the best network,
service, and support, will win.
Ideas? Feedback? I'd love to hear from you. Just reply to this zine and
tell me what you think!
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