Prepaid Wireless Tracker
- May 2014 Issue #71
wireless is a growing and truly exciting industry. At
Prepaid-Wireless-Guide.com I try to provide you with in-depth
information that isn't readily available anywhere else. The
content is original, and created from firsthand experience working in
the prepaid wireless industry for over a decade.
This monthly email provides you
with a quick glance at what's trending in the news so that you
informed. I believe in brief, to-the-point
so that you can move onto other tasks in your day. Each
includes a link to the original story should you be interested in the
If you like this e-zine, please do a friend and me
a big favor and "pay it forward." If
a friend DID forward
you and if you like what you read, please subscribe to Prepaid Wireless
AT&T To Relaunch The New Cricket
is currently working on its launch of the New Cricket, which is
expected to be a simplified version of the current Cricket on the
AT&T network, and with a small selection of phones.
launch will occur mid-May, however, existing Cricket and Aio Customers
will remain largely unaffected for the time being. Legacy
customers of these brands can expect a forced migration to the new
network in 12-18 months, so existing customers should look out for
deals on new phones.
Rumor has it that the
launch portfolio will
look much like Aio's existing handset selection. To be
successful, however, they'll need to follow up quickly with the latest
phones like the Galaxy S5, and even the Galaxy Note series.
said, the iPhone 5 smartphones that they currently offer should be
sufficient to carry them through some decent growth. I'll be
continuing to track the progress of this launch, so definitely stay
tuned for more news as it evolves!
To Make All Phones Unlockable
February 11, 2015, all Sprint phones will be unlockable once you're out
of contract. This presumable applies to prepaid phones as
This has basically been Federally mandated, and is certainly
huge win for customers.
Note that Sprint has always allowed
unlocking for international use, however, within the U.S., its phones
only work on Sprint. Ultimately the next big paradigm shift
wireless will be that all phones are unlocked, and can be easily
activated on any network. Particularly as all carriers are
to LTE as the standard 4G technology, compatibility is simplified
(though frequency differences are still in play and require multiple
We've already seen BYOD (Bring Your Own Device)
programs become pervasive. The reality is that as smartphone
technology evolution is slowing, there really isn't any good reason to
upgrade our phones as regularly. In turn, customers should be
able to easily switch providers without having to abandon a perfectly
good phone. In addition, moving to prepaid has been painful,
requiring a large out-of-pocket purchase price for a new handset, or
essentially locking oneself into a phone
financing program, thus
defeating the value of no contract wireless(!). Universal
unlocking will allow customers to more easily switch providers with a
lower barrier to moving.
At some point in the not-so-distant
future, we can expect handset OEMs (Original Equipment Manufacturers)
to market and sell directly to customers (like Google's Nexus), and
take carriers out of that equation altogether. The only value
carriers have been providing with respect to selling handsets has been
offering subsidies, which are now starting to disappear. I
"Bring it on!"
AT&T Beefs Up Prepaid
light of the launch of the New Cricket, AT&T's new prepaid
it's adding data and free Hotspot to its GoPhone brand.
definitely an odd dynamic here with AT&T's "fighter brand"
Cricket), and its legacy GoPhone brand. The reality is that
business units are in no way synergistic; they are direct competitors
within the same parent company! Time will tell whether
gets eliminated. At this point, however, GoPhone is no doubt
currently the larger business, though certainly stagnating.
New Cricket is expected to be much more agile and competitive, run by a
completely different business unit, under a completely different
Although the two brands are not setting out to
directly compete, it's inevitable that they will, and GoPhone is the
anticipated loser. It will be interesting to see how this
Offers $50 Prepaid Smartphone With KitKat
LG Optimus Zone 2 has very respectable features given its $50 price
point. While it won't attract customers aspiring for the
Galaxy series, for those wanting a solid phone with the latest Android
software (i.e. KitKat), this is a great option. That said, I
personally don't feel that having the latest Android software is all
that important, as the previous Jelly Bean version really isn't much
different. I have two smarpthones with different versions of
Jelly Bean and have no intention/need to upgrade. In other
don't let the software version lead you to over-valuing this
smartphone; look at the whole package, which is certainly a great buy.
Now whether the available prepaid plans actually make going
Verizon worthwhile is a completely different story...!
New At Prepaid-Wireless-Guide.com?
Refreshing, consolidating, and simplifying content across the site to
optimize the visitor experience continued this past month.
many hundreds of pages, this process takes time. If you enjoy
site, the most valuable thing
you can do to help is to share it on Facebook, Twitter, and Google+, as
social presence is becoming an increasingly important factor for
search engine rankings. Thank you in advance!
Ideas? Feedback? I'd love to hear from you. Just reply to this zine and
tell me what you think!
Wireless Tracker Back Issues.