Wireless Tracker - August 2011
Prepaid wireless is a growing and truly exciting industry. At
Wireless Guide I try to provide you with in-depth information that
readily available anywhere else. Its content is original, and
from firsthand experience working in the prepaid wireless industry.
This monthly email provides you with a quick glance at what's in the
that you can easily keep informed. I believe in brief,
summaries/commentary so that you can move onto other tasks in your day.
Each snippet includes a link to the original story should you
interested in the full details.
If you like this e-zine, please do a friend and me a big favor and "pay
forward." If a friend DID forward this to you and if you like
you read, please subscribe by visiting here.
Bids Farewell to Unlimited Data Too
In addition to raising the price of its Beyond Talk plans, Virgin
limits data usage on its phones as well to 2.5GB, after which speed is
that they’re still
advertising these plans as having unlimited data.
Technically I have no doubt that throttled
plans are still unlimited, however, practically speaking, once
becomes unusable. Though
experience on a smartphone is much better than on a mobile broadband
because apps for checking email and the like still allow you to
normally, it just takes longer to receive mail.
Carriers really need to stop advertising “unlimited” with
the small print. Come
on carriers, this
is deceptive advertising regardless of what the letter of the law
Expands Roaming, Raises Prices All Three Prepaid
Tiers by $5
Cricket brings nationwide data roaming to its prepaid broadband product
(Broadband2Go), along with a $5 price increase across all plans. Despite this increase, the
payLo by Virgin
Mobile Increases Value for Talk 'n' Texters
Virgin ups the value of its $30 plan, 1,500 min plan with a bump from
1,500 messages, and 10MB of data to 30MB of data.
Without seeing consumer data, it’s hard to
know for sure, but this change may not carry much value, and be more of
marketing ploy. The
question of the day
is whether feature phone users (even with a QWERTY keyboard) use more
messages per month. I
believe that for
most people, the answer to that question is “no”.
Likely a fairly low risk strategy for Virgin.
Maintains Unlimited Prepaid Smartphone
Data for $30 Per Month
It appears as though Verizon is still not taking prepaid seriously as
clearly don’t see the possible data usage as a threat.
I suppose that makes sense given the
relatively low prepaid base they have.
Unless you’re a diehard Verizon fan, with the limited
selection, and relatively uncompetitive pricing, there are certainly a
more attractive offerings available at this point in time.
Muve Music Wireless Download Service Rocks
It’s great to see innovation in the
industry. I’m still
not sure, though,
whether 100K subscribers is good or not compared to their forecast. I’m sure their forecast is
I just haven’t had a chance to review their documents.
Once they have Muve available on all of their
smartphones, we’ll really see whether or not this service takes off. I think the critical
barrier to adoption is
that people tend to want the ability to play their music from multiple
which isn’t currently possible with Muve.
Though if it’s included in the plan price, I have no doubt
make use of it. We’ll
have to see if
battery life becomes a usability issue, and whether Cricket can
profitability if it does take off.
expect any meaningful adoption will require a price increase to support
network and licensing costs.
Cox to Launch Prepaid Mobile Service
So long as Cox has a wireless service, it really needs to offer prepaid
in the game. I’m
not sure how their
contract wireless service is going, but I suspect that customers
looking for a
bundle of service may find its prepaid service attractive. Beyond that, it’s unlikely
capture any meaningful market share overall.
Customers Defect to Prepaid
Carriers With High-End Android Phones?
The short answer to this is “yes”!
prepaid smartphone selection continues to improve as hardware pricing
down, going prepaid will continue to make more and more sense. Contrary to what the
article says, the
prepaid revolution started several years ago, and will continue to
as the gap between postpaid and prepaid handset selection continues to
Brings Affordable Android to MetroPCS
While it’s certainly not a high end,
sexy smartphone, it’s a decent addition to MetroPCS’ entry level lineup
prepaid Android phones. Keep
that specs like these were on high end handsets on major postpaid
barely two years ago, and people from all demographics and carriers
happily use handsets with these specs.
What's New at
Broadband with discontinuation
& added Clear plans
Facebook Like buttons & Commenting (go to the bottom of any page!)
Comments? Ideas? Feedback? I'd love to hear from
you. Just reply to
this zine and tell me what you think!
Wireless Tracker Back Issues.