Wireless Tracker - May 2011 Issue
Prepaid wireless is a growing and truly exciting industry. At
Wireless Guide I try to provide you with in-depth information that
readily available anywhere else. Its content is original, and
from firsthand experience working in the prepaid wireless industry.
This monthly email provides you with a quick glance at what's in the
that you can easily keep informed. I believe in brief,
summaries/commentary so that you can move onto other tasks in your day.
Each snippet includes a link to the original story should you
interested in the full details.
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Introduces Its First CDMA Android Smartphone
The Samsung Galaxy Prevail is a low end
version of the Galaxy Android series with a 3.2” touchscreen, 2.0
camera at $179.99. There’s
no mention of
the processor speed. I
would like to get
my hands on one for a review, but in the meantime, it is good to see
CDMA line finally get a respectable smartphone in its lineup.
Announces Lifeline Reload
Lifeline offers free wireless service to qualifying households. Although the plan offers
minutes, customers are often in need of adding additional funds prior
receiving their next month’s allocation, or to purchase additional
Lifeline reload brand will enable
retailers to offer one consistent topup card that will be compatible
numerous Lifeline programs. This
approach will not only help customers, but also provide retailers with
space-conscious opportunity for sales of reloads for Lifeline programs. I will be adding a new
page to describe this
program in further detail, so stay tuned!
Scores Highest Among No-Contract Phone Owners
Winning for the cost of service category seems somewhat odd. Perhaps it is a matter of
than reality, for while some prepaid carriers still charge reload fees,
not, and offer similar or better pricing than Boost.
Regardless, it is an interesting study to
Common Cents Mobile Prepaid
All I can say about the elimination of the Common Cents brand is the
that it never really made any sense in the first place.
Sprint’s brand strategy following the
acquisition of Virgin Mobile USA was just short of absurd, and remains
this brand was
a wise choice. It
is still unclear as to
whether or not the plan will remain as an available plan for new
Virgin, though I believe it is being discontinued altogether. Only existing customers on
the plan will be
able to keep it until they make a change to their account.
US Cellular Launches
Prepaid Android Phones
Having a prepaid smartphone portfolio is no longer considered
rather is a necessity to stay in the game.
US Cellular is not too late though, and they are launching
with a couple
of reasonably nice handsets with the LG Optimus U, and the LG Apex
smartphones for $199.99 and $249.99, respectively.
Prepaid Wireless Telecom
Revenues to Reach $25.3 Billion by 2015
I will let you read the figures for
yourself, but suffice it to say that no one, and no carrier will now be
say that prepaid wireless is not a formidable force in the wireless
industry. I have
been saying this for
years, and finally there is absolutely no room to debate it!
First Prepaid Android Smartphone
Despite its GoPhone prepaid brand, AT&T dismissed prepaid for
so long by
not offering any real compelling handsets or plans.
However, it is 2011 and it can no longer sit
on the sidelines. Along
with a revision
to its prepaid plan pricing, it now offers the 3.2” touchscreen LG
Android smartphone for $179.99. It
extremely similar to the LG Optimus line, but a reasonably nice handset
Network Service Expands to Markham
For our Canadian readers, following Public Mobile’s expansion is likely
to be of
interest, due to its $15/month unlimited talk plan.
This is the lowest pricing available in the
country, which is likely to draw increasing attention.
Exactly Leap to LTE
This article describes that while Cricket will launch 4G LTE in the
of this year, they will not launch any meaningful products until 2012. It rationalizes this
approach by saying that
customers are so excited about its current 3G smartphone offerings that
no real need for 4G at the moment.
question is whether this is an excuse for an inability to execute, or
strategy to keep operational costs low.
Data Rates To $500 Per Gigabyte
I love the title of this article!
bottom line is that although AT&T has reduced its prepaid data
pricing, it is still insanely high.
AT&T can no longer ignore the prepaid market, it is certainly
seeking to be innovative or aggressive.
Unless you really like AT&T for some reason (?),
it would be very
curious to see new customers flocking to AT&T due to these
Clearwire to Launch
Prepaid 4G Wireless
After announcing that it will no longer aggressively pursue its own
broadband brand, Clear announced a wholesale agreement with Locus
to offer prepaid 4G broadband. It
be interesting to see what pricing it will launch with, as well as its
distribution model. Clear
trying to avoid bankruptcy, so hopefully this agreement will help.
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