Wireless Tracker - April 2011 Issue
Prepaid wireless is a growing and truly exciting industry. At
Wireless Guide I try to provide you with in-depth information that
readily available anywhere else. Its content is original, and
from firsthand experience working in the prepaid wireless industry.
This monthly email provides you with a quick glance at what's in the
that you can easily keep informed. I believe in brief,
summaries/commentary so that you can move onto other tasks in your day.
Each snippet includes a link to the original story should you
interested in the full details.
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Narrows Gap Between Postpaid, Prepaid Offerings in Record-Setting Year
With strong results reported for 2010, MetroPCS is stating that the
holds very little distinction between prepaid and postpaid offerings. I couldn’t agree more. Particularly as high
quality Android smartphones
become more and more affordable for carriers to offer at attractive
points, postpaid really is going to suffer.
With better national coverage than in recent years, and
deployed, MetroPCS really is staged to be a formidable force. As for getting Snoop Dogg
as a spokesperson,
those of us who have been in the wireless industry long enough know
customers don’t care about celebrity endorsements when it comes down to
actual purchase decision. While
be cool for a brief moment, most people don’t have any rapport with the
celebrity lifestyle, and are too smart to think that buying a phone
celebrity is paid to use offers any real meaning; it all comes down to
quality, and handset selection. Save
your money Metro!
Talk Heats Up Again
Kansas City Star
While we all know by now that T-Mobile
and AT&T are moving forward with a merger (assuming it’s
thought it would be interesting to include this tidbit in here as a
how fickle this industry, and the news in general, can be. If this merger completes,
Sprint will likely
depend even more on the growth of its prepaid division to achieve
results. Whether or
not Sprint and T-Mobile were ever
in talks is still unknown, but this just goes to show that we need to
careful where we get our news from!
Cricket Dealers Unlocking Verizon iPhones
I personally found this article to be somewhat puzzling. It’s a well known fact
that Cricket has a
specific “Customer Provided Equipment” program that enables customers
any compatible (CDMA) phone on Cricket’s network.
To say this was unauthorized seems a little
bit odd. Notwithstanding,
so long as
customers are not within a contract, they should be able to do whatever
want with their phones; at least that’s my opinion.
Proposed Fee From
Prepaid Cell Phones to Fund
I’ve discussed this topic in the past, but it’s certainly here to stay. I think it goes without
saying that prepaid
wireless has been dodging this inevitability.
As much as I dislike additional fees, prepaid needs to
fair share to 911 services. This
was an oversight initially when legislators didn’t see prepaid wireless
strong market force. With
wireless carriers dismissing prepaid as a competitive threat (and
for this mistake), how could anyone have expected legislators to be any
Reveals Monthly Billing for Tablets, First Month Free
AT&T will continue to offer prepaid pricing for its tablets. With the prepaid forces
strongly at work in
the industry currently, eliminating a prepaid offer would certainly
devastating results. Verizon
taken the same stance.
Considering a Low-Cost/Prepaid
Similar to the evolution of its iPod lineup, Apple will inevitably
additional iPhone models. I
don’t feel that it needs to necessarily offer lower end models only for
simply needs to bring down
the manufacturing cost of its current model (which it should now have
with the volume
it’s seeing), in addition to offering more variety.
At this point in the game, offering only one
model is going to limit its growth potential, as better, more capable,
expensive Android phones continue to penetrate the market.
Get Boost From AT&T/T-Mobile Deal
Hmm…I don’t know about this logic.
may be some positive elements to yield from this deal; however, it’s
not going to be an overtly positive thing.
T-Mobile has never been a force in prepaid, so I don’t buy
that. Is this
perhaps a media ploy to help raise
the stock price, or at least to head off any panicking by the easily
and Leap in 4G Deal
Leap notes that this deal is to help
accelerate its ability to rollout 4G services, noting that it will take
years to complete its network upgrade.
This deal infers a vote of no confidence in Sprint’s 4G
technology, given that Leap already has a 3G data roaming agreement
Leap Plans Wi-Fi-Only
ViewSonic Android Tablet
Looks like Cricket is bailing out on its previously announced Samsung
Tab launch in favor of a WiFi only ViewSonic Android tablet. Those wanting anywhere,
connectivity will need to bundle it with Cricket’s MiFi Crosswave
device. If priced
right, I could see this
device/bundle selling well. It
however, need to be quite compelling given the flurry of other tablets
launching over the next 8-12 months.
This looks like a “testing the waters” type of strategy to
me. It will be
interesting to see what happens.
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